Nature of Work:

  • Responsible for serving as the spokesperson and coordinator of public information for the Police Department.
  • Works under administrative direction, performing tasks of more than average difficulty in planning, organizing, and coordinating police public relations activities.
  • Exercises considerable initiative, independent judgment, and discretion in releasing information to protect innocent parties, pending cases, and unfinished investigations.
  • Ensures accuracy of all statements before release and maintains tact and courtesy in dealing with the media and the public.
  • Work is reviewed through conferences, reports, and achieved results.
  • Appointed position; employee serves at the pleasure of the Mayor.

Examples of Duties:

  • Coordinates the efforts of the public information unit to provide timely, accurate, and informative news about police operations and programs to the press and public.
  • Guides, contributes to, and participates in departmental public relations efforts to promote trust, cooperation, and understanding.
  • Facilitates the dissemination of information to the media and the general public.
  • Prepares news releases, schedules press conferences, and arranges appearances of police personnel.
  • Conducts research for feature articles and stories, and coordinates appearances for radio, television, and other media outlets.
  • Compiles information, writes, edits, and publishes a departmental newsletter and produces a monthly TV show hosted by the Chief.
  • Prepares reports and correspondence, assigns and evaluates staff, manages unit budget and work processes.
  • Performs related work as required.

Knowledge, Skills & Abilities:

  • Extensive knowledge of public relations, communications, public information dissemination techniques, and public speaking principles and practices.
  • Considerable knowledge of news media organizations and their operations, modern management practices and procedures, modern office practices and procedures, and Business English, spelling, and grammar.
  • Working knowledge of regulations, rules, procedures, and laws relevant to law enforcement agencies.
  • Ability to write and speak clearly and succinctly in various communication settings.
  • Ability to establish and maintain effective working relationships with city officials, employees, media representatives, business, civic, neighborhood, and educational groups, and the general public.
  • Ability to handle difficult individuals calmly, obtain essential information, and deal with public relations problems effectively, courteously, and tactfully.
  • Skill in making presentations in a variety of settings.

Suggested Minimum Qualifications:

  • Bachelor’s degree in mass communications, journalism, public relations, public or business administration, or a related field from an accredited college or university.
  • Five (5) years of experience in public relations or mass communications, including at least six (6) months of experience dealing with a law enforcement agency.

Licenses or Certifications:

  • Possession of a valid Florida driver’s license.

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