The Marketing and Communications Officer supports the growth of the Center for Executive and Leadership Education by developing compelling creative assets and executing multi-channel marketing campaigns that drive awareness, engagement, and program enrollment.
This is a hands-on, execution-focused role with analytical awareness. The position requires someone who understands how campaigns perform, can interpret results, and suggest improvements—while partnering with leadership on broader strategic direction.
Working closely with marketing leadership and program stakeholders, this role plays a key part in bringing campaigns to life, elevating the brand, and improving marketing effectiveness over time.
- Creative and Content Development
- Design and produce high-quality marketing assets, including:
- Digital ads (display, paid social, search)
- Email templates and campaigns
- Program brochures, one-pagers, and promotional materials
- Social media graphics and content
- Landing pages and website updates
- Ensure visual consistency and alignment with brand standards while contributing to the evolution of marketing materials
- Develop compelling, conversion-oriented content that supports campaign goals
- Design and produce high-quality marketing assets, including:
- Campaign Execution
- Execute multi-channel marketing campaigns across email, social media, paid media, and web
- Support campaign planning through input on messaging, audience targeting, and channel selection
- Build and deploy email campaigns, including promotional and nurture communications
- Ensure campaigns are delivered on time, on brand, and aligned with program objectives
- Performance Tracking and Optimization
- Monitor campaign performance across channels, including metrics such as engagement, conversions, and lead generation
- Provide recommendations to improve campaign effectiveness based on data and observations
- Support ongoing optimization efforts in collaboration with marketing leadership
- Event and Program Marketing
- Support the promotion of executive education programs, events, and workshops
- Develop promotional materials and assist with outreach efforts
- Capture and repurpose testimonials, participant stories, and post-event content
- Digital Presence and Social Media
- Manage day-to-day execution of social media, including content scheduling, posting, and campaign support
- Track engagement and recommend improvements to content and targeting
Minimum Qualifications: This position requires a bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions.
Preferred Qualifications: Experience in executive education, professional development, or B2B marketing. Familiarity with lead generation and basic nurture campaign concepts. Experience working within a brand or stakeholder-driven environment.
This position may be subject to a Level 1 criminal background check
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF ADA Lead (hr-ADA-Request@usf.edu) to coordinate your accommodation request.
Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
- Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
- SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
- A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
- (a) Two years of direct experience for an associate degree;
- (b) Four years of direct experience for a bachelor’s degree;
- (c) Six years of direct experience for a master’s degree;
- (d) Seven years of direct experience for a professional degree; or
- (e) Nine years of direct experience for a doctoral degree
- Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
- Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws :
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
https://www.glassdoor.com/Job/tampa-jobs-jobs-SRCH_IL.0,5_IC1154429_KO6,10.htm?fromAge=1