Job Overview
We are seeking a strategic, self motivated B2B Social Media and Search Specialist to build our brand online from the ground up. At this point, we have not started any digital advertising or social media marketing, meaning this is a completely fresh start. We want to begin laying the groundwork immediately to start building our online presence, platform authority, and history. This position is critical because we aim to officially launch our marketing expansion in the first quarter of next year, and this role will establish the foundation required to hit the ground running. While day to day tasks are entirely remote, you will attend occasional in person meetings at our St. Petersburg office to review content assets and align on upcoming project strategies. In this role, you will be responsible for creating, launching, and managing our brand new profiles on LinkedIn, Facebook, Instagram, TikTok, and our Google Business Profile. You will turn our rich history of raw project data, field photos, and completed job updates into highly professional content that captures the attention of regional corporate facility managers, procurement officers, and retail project planners. A major priority of this position is Local SEO and Search Optimization, ensuring our brand new company profiles quickly rank number one when regional businesses search for commercial facility maintenance and construction services.
Key Responsibilities
For channel launch and content creation, you will set up and build out our new company profiles on LinkedIn, Facebook, Instagram, TikTok, and our Google Business Profile. You will review our completed jobs like facility management updates, maintenance tasks, tenant buildouts, renovations, and new construction, polish raw project photos or videos, and curate high impact daily posts. For the weekly project showcase, you will script, edit, and produce a polished, high energy 60 second weekly video recap highlighting the diverse commercial jobs completed across our territory each week to demonstrate our scale and capabilities. Regarding search engine optimization, you will aggressively optimize our new profiles, posts, and search visibility using targeted B2B keywords, geotags, and metadata so we rank number one for commercial facility work. You will also handle reputation and profile management by monitoring, tracking, and professionally responding to inbound messages, comments, and reviews from commercial clients and partners. Qualifications and Skills
We are looking for someone with proven experience in digital marketing or social media management with a strong background in B2B, construction, real estate, or commercial services. You must have direct experience launching new social channels or building up regional local search profiles from scratch. You should have exceptional short form video editing skills using tools like CapCut, Premiere, or Canva with an eye for professional, clean aesthetics. A solid understanding of B2B search intent, local SEO ranking factors, and Google Business Profile optimization is highly important. You should also bring strong professional copywriting skills so you are able to speak the language of commercial property managers and corporate decision makers. Finally, you must be local to the St. Petersburg, Tampa Bay, or surrounding area and able to commute to our office for scheduled meetings.
Pay: $22.00 – $32.00 per hour
Expected hours: No more than 20.0 per week
Work Location: Hybrid remote in Saint Petersburg, FL 33709