Job Overview
Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Directo of Sales to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. Partners closely with other top-line disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal and external communications through digital presence, including but not limited to property websites, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Articulates campaign performance regularly to General Manager, Sales + Revenue Management and Ownership. Leads a team of marketing professionals to execute strategies.
Responsibilities
· Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel to align with business priorities, in consultation with General Manager and property owners.
· Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objects are achieved and that revenue opportunities are maximized.
· Cultivates partnership and active participation in demand generation strategy development (SMR).
· Reconciles marketing plan monthly with accruals, forecast in conjunction with Controller.
· Serves as hotel brand guardian/liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
· Partners with Revenue Management to develop and execute promotional strategy efforts.
· Runs, reviews, analyzes and clearly articulates to GM and property owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly.
· Manages internal and external partners to verify deliverables are executed to support hotel strategy.
· Develops and sets the annual digital marketing plan
· Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader revies and media investments.
· Leads the direct asset development (e.g. photshoots) to verify up to date content for Marketing team to pull through to various sites and channels.
- Develop and maintain a good rapport with area Chamber of Commerce, Convention Visitors Bureau and other local civic groups and companies.
- Oversee resort marketing strategy to include:
- Coordinate campaigns with the hotel’s advertising agency to strengthen exposure in the targeted markets. Also work on press releases and public relations.
- Work closely with CVB on CoOp marketing opportunities.
- Work closely with Marriott Digital Services (MDS) for website optimization and ensure optimal digital production.
- Maintain website through MI Studios and MDS.
- Familiarization with all other Marriott marketing.
- Oversee resort and food and beverage Social Media to include Facebook, Instagram, Twitter and Linked In
- Coordinate photography and maintain resort’s photographic library both on property and Marriott’s Digital Asset Center (DAC).
- Ensure all marketing materials meet brand standards.
Qualifications
· Proven team leader with a high level of energy and motivation with a proven track record of living the company’s values
· Bachelor’s degree in business administration, Hospitality, Marketing or related field
· Minimum 3 years’ hotel marketing experience or the equivalent amount of industry experience; OR equivalent level of education and work experience
· Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel hotel guest(s) and/or corporate clients
· Must be proficient in general computer knowledge especially Microsoft Office products
· Must be able to work independently and simultaneously manage multiple tasks
· Strong organization and presentation skills
· Demonstrated ability to effectively interact and manage people of diverse socioeconomic cultural disability and ethnic backgrounds while solving complex problems and creating a productive sales team
· Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession
· Must work well in stressful high-pressure situations; maintain composure and objectivity under pressure
· Must be able to work with and understand financial information and data and basic arithmetic functions
- Maintain liaison with other managers to facilitate services agreed upon by prospective clients and the sales office.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
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