Position Summary
The Obesity Action Coalition (OAC) is seeking a creative, organized and results-driven Social Media Coordinator to help grow and strengthen OAC’s digital presence and connect with communities affected by obesity. This position manages OAC’s social media platforms, develops compelling organic content, oversees paid social media advertising and Google Ads campaigns, and translates educational, advocacy and community initiatives into meaningful digital communications.
Working collaboratively with the Marketing & Communications team and across OAC departments, the Coordinator will bring OAC’s mission to life through storytelling, creative content, strategic digital advertising and effective social media execution. The role helps expand reach, increase awareness of obesity as a chronic disease, reduce weight bias and encourage involvement in OAC programs and advocacy.
The ideal candidate is a strong writer, creative storyteller and organized digital communicator with hands-on experience in organic and paid campaigns, advertising budgets, performance analysis and campaign optimization.
About the Obesity Action Coalition
The Obesity Action Coalition (OAC) is a national nonprofit organization dedicated to elevating and empowering individuals affected by obesity through education, advocacy, awareness and support. We work to eliminate weight bias, improve access to science-based obesity care and build a welcoming community where every person feels respected, informed and empowered.
Primary ResponsibilitiesSocial Media Management & Strategy
- Manage day-to-day operations of Facebook, Instagram, LinkedIn, X and other relevant social platforms.
- Develop and maintain a comprehensive 60–90-day social media content calendar aligned with programs, campaigns, events and advocacy priorities.
- Schedule, publish and optimize organic content while maintaining consistent messaging, branding and organizational voice.
- Monitor platform trends, emerging technologies and best practices; coordinate organic and paid strategies for integrated campaigns.
Organic Content Development & Storytelling
- Create engaging original social content, including copy, graphics, short-form videos, reels, stories and carousels.
- Repurpose educational resources, articles, videos, advocacy materials and member stories for social audiences.
- Highlight lived experiences of people affected by obesity and develop content on education, access to care, weight bias, advocacy and membership.
- Ensure respectful, person-centered and non-stigmatizing language and imagery.
Paid Social Media Advertising & Google Ads Management
- Plan, develop, execute and manage paid social campaigns on Facebook, Instagram, LinkedIn and other relevant platforms.
- Manage Google Ads campaigns, including Search, Display, YouTube and other appropriate formats.
- Develop targeted campaigns supporting educational programs, events, advocacy, membership recruitment, fundraising and awareness.
- Manage approved advertising budgets, monitor spending and ensure efficient delivery within financial parameters.
- Conduct audience research, develop targeting strategies and coordinate ad copy, creative assets and landing pages.
- Monitor and optimize impressions, reach, click-through rates, cost per click, conversions and cost per acquisition.
- Conduct A/B tests of creative, messaging, audiences and campaign strategies.
- Use Google Analytics, Google Ads reporting, Meta Ads Manager and other tools to evaluate effectiveness.
- Report on budget utilization, campaign results, return on advertising investment and recommendations for improvement.
- Identify opportunities to use Google Ad Grants and coordinate paid advertising with broader communications.
Community Engagement & Audience Development
- Monitor and respond appropriately to comments, messages, mentions and community conversations.
- Build relationships with members, advocates, partners and broader audiences; encourage participation and two-way engagement.
- Identify potential advocates and ambassadors, emerging issues and sensitive conversations requiring staff escalation.
Campaign Execution & Program Support
- Develop and execute organic and paid social plans for Your Weight Matters, Obesity Care Week, weight bias initiatives, advocacy and membership.
- Collaborate with Programs, Advocacy, Membership & Development and Marketing & Communications teams.
- Provide live event coverage when appropriate and support sponsor/partner deliverables while maintaining OAC independence and disclosure requirements.
- Assist with timely responses to news and policy developments; coordinate timelines, reviews, approvals and deadlines.
Analytics, Reporting & Digital Growth
- Track organic and paid performance, including reach, impressions, engagement, audience growth, referrals and conversions.
- Monitor advertising efficiency, prepare performance and expenditure reports, and recommend improvements.
- Test formats, messages, targeting and posting schedules; establish benchmarks and repurpose high-performing content.
Brand Management & Content Coordination
- Maintain OAC voice, visual identity and consistency across platforms.
- Coordinate graphics, videos and digital assets with staff and creative partners; maintain organized content libraries.
- Review content for accuracy, accessibility and quality, including captions, alt text and readable design.
- Ensure advertising complies with platform policies, disclosure requirements and organizational standards.
QualificationsRequired
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media or a related field, or equivalent experience.
- Two to four years of professional experience in social media management, digital marketing, paid advertising or a related field.
- Experience managing organizational social accounts, developing original content and using Meta Ads Manager or similar paid platforms.
- Experience managing Google Ads, including setup, keyword targeting, budgets, monitoring and optimization.
- Excellent writing, editing, proofreading and storytelling skills tailored to platforms and audiences.
- Experience with content calendars, publishing schedules, graphics, short-form video and digital campaign coordination.
- Familiarity with Google Analytics, social analytics and advertising metrics; ability to manage budgets and interpret campaign data.
- Strong organizational, project management and collaboration skills; ability to independently meet simultaneous deadlines.
Preferred
- Experience in nonprofit, healthcare, patient advocacy or membership organizations, including Google Ad Grants.
- Experience with Hootsuite, Sprout Social, Buffer or Meta Business Suite.
- Experience with Canva, Adobe Creative Cloud, Adobe Express, CapCut or similar tools and short-form video production.
- Experience with Google Analytics 4, Google Tag Manager, conversion tracking and campaign reporting.
- Google Ads or Meta digital marketing certification; familiarity with accessibility and inclusive communications.
- Experience with integrated marketing or advocacy campaigns and interest in reducing stigma.
Core Competencies
- Strong writing, editing, storytelling and creative communication.
- Understanding of organic social strategy, paid digital advertising, targeting and engagement.
- Ability to manage and optimize campaigns within budgets and turn analytics into recommendations.
- Creativity, initiative, attention to detail and sound judgment in public-facing communications.
- Excellent time management, teamwork, independent execution and consistent deadline performance.
- Adaptability to new digital tools and commitment to OAC’s mission and people-first philosophy.
Job Type: Full-time
Pay: $60,000.00 – $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Tampa, FL 33614 (Preferred, not required)
Ability to Relocate:
- Tampa, FL 33614: Relocate before starting work (Preferred)
Job Type: Full-time
Pay: $60,000.00 – $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
- Bachelor’s (Required)
Experience:
- Writing skills: 2 years (Required)
Ability to Commute:
- Tampa, FL 33614 (Preferred)
Work Location: Hybrid remote in Tampa, FL 33614