Requisition Number: AGENT02675
Job Details
Description
Founded in early 2008, Fay Servicing committed to providing innovative servicing solutions for both performing and non-performing mortgage loans. As a specialty mortgage servicer and originator that sees the customer behind every loan, we understand that our customers aren’t loan numbers — they’re homeowners.
Before founding our company, we conducted an exhaustive analysis of the mortgage servicing industry and gained valuable insight into the problems facing mortgage servicers and their customers. With that insight we set out to build a different kind of servicing company from the ground up.
Come join us on our journey to serve our customers and be the leader in our industry! We are currently looking for an Agent Services Coordinator to join our GenStone team.
The Agent Services Coordinator will be responsible for planning, implementing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. The role will also assist new agents as they join the company to ensure they are on all systems and platforms, and have the material to successfully promote their business.
What you will do for GenStone:
- Develop, implement and manage our social media strategy
- Define social media KPIs
- Manage and oversee social media content
- Measure success of social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Provide Print Material for New Listings, Buyer Presentations, and the like
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
What you will bring to GenStone:
- High school diploma/GED required; Bachelor’s degree preferred
- 2 years of experience as a Social Media Coordinator/Specialist or similar role
- Experience using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Experience with and understanding social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills and critical thinking and problem-solving skills
- MS Office skills, Word, Excel, PowerPoint
- Customer service experience
We don’t just accept diversity – we support it, celebrate it, and thrive on it for the benefit of our employees, our customers and our company. We are proud to be an equal opportunity workplace where we strive to think outside, and not simply check, the box.
