Job details
Job Type Full-time
Full Job Description
The Assistant Brand Manager for Outback Steakhouse will assist our brand marketing manager with development and implementation of new and existing situational marketing initiatives that support strategic business objectives for Outback Steakhouse restaurants in driving sales and traffic. We’re looking for a sharp individual that will help us use unique tactics to build brand awareness for Outback in their region and who will partner with cross-functional teams to develop effective hyper-local plans.
This role is based in our Tampa, FL Restaurant Support Center and will work remotely for a couple of months, until we formalize a return to office plan for Fall 2021. No relocation assistance is available, so candidates must be local to the Tampa Bay area.
ESSENTIAL DUTIES
- Assists in the development of marketing plans with customized strategy that leverages the national plan through digital-first local opportunities.
- Works in partnership with internal and agency resources that are responsible for program development, activations, and communication materials to drive traffic and sales in a designated region.
- Ensures appropriate marketing information is communicated to the field team for national, regional, and local marketing activity
- Business partner for operations team to communicate, influence and plan local marketing programs.
- Leverage local media contacts and sponsorship partners to create innovative approaches in support of marketing initiatives.
- Ability to help the brand manager with budget management of programs, ensuring maximum cost control and effectiveness of marketing programs.
- Analyzes and makes recommendations based on market conditions, competitor data and customer research.
- Prepares materials for internal and external presentations on programs, business plans and management communications.
REQUIREMENTS
Education:
- Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field, required.
- Master’s degree, preferred.
Experience/Skills:
- 3-5 years’ experience in marketing, communications, field marketing, public relations, advertising, media relations or other external communications field.
- Experience with QSR, casual dining, retail, or hospitality companies with multi-unit preferred.
- Experience with social media management platforms such as Sprout or Sprinklr
- Strong data analysis skills
- Strong ability to influence and negotiate with key decision makers.
- Experience with an Agency or in a Matrix organization preferred.
- Excellent Communication and Presentation skills, both verbal and written.
- Project Management through execution with budget planning/administration.
- Experience with digital media and Internet advertising preferred
