Job details
Job Type Full-time
Full Job Description
Your mission if you choose to accept it…
Is to be Enchant’s ambassador to the world; fostering deep connection with our guests while telling both our internal growth story and our multifaceted event stories.
Enchant is looking to fill a pivotal role within the organization. A personification of our values, this role will be a key leader in building the Enchant brand and community connection. Enchant is a complex business, full of wonder, adventure, story and magic. We serve young and old with over-the-top lighted experiences and seek to build a life-long relationship with our guests.
We are seeking a passionate storyteller to amplify Enchant’s story of making magical memories. They are extremely skilled at communications and have a pulse on the media landscape in all its forms. They have an ability to solve problems in real time, because of their ability to think laterally and creatively and can passionately push our growth, in all aspects of the business.
WHO WE ARE:
We are creators of a magical event called Enchant Christmas. We have hosted over two million guests over the past 4 years and have experienced significant growth. While Christmas is a big part of what we do, it is only the beginning of where we intend to go.
WHAT YOU WILL BE ACCOUNTABLE FOR:
- Working closely with our Chief Creative Officer, CEO and content team to develop year-round communications, content and storytelling, with the goal of building a lasting connection and value for our guests.
- Promoting, protecting and representing the company’s reputation by developing and executing media and public relations strategies and plans for brand building/innovation, event promotions, internal and external communications.
- Leading in the developing, implementing and measuring external and internal Media based communication plans.
- Create a revised media and communications crisis management plan for the event.
- Develop written materials including press releases, FAQ, media standby statements on brand and corporate projects as required.
- Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/event promotions.
- Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant and consistent with Enchant Christmas’ brand and overall corporate messaging and positions.
- Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy.
- Develop and manage internal/external corporate and local community events in support of corporate giving strategy and the Enchant Foundation.
- Leading our influencer and ambassador network and strategy.
- Extend your communication expertise and Enchant’s tone of voice into our Guest Relations team and lead with excellence.
- Build press relationships and social partnerships with key accounts in each city.
- Amplify our events, brand and partnerships.
- Design and execute a plan to establish Enchant as the leader in immersive illuminated events.
WHAT YOU BRING TO THE TEAM:
- You’re a modern day Communications Specialist. Someone who naturally understands our guests, deeply cares for them and wants to see people have a magical experience.
- You have a successful track record with Social Media tools such as Twitter, Facebook, YouTube, and Tik Tok.
- You are able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
- You have the ability to be an influential communications consultant within the organization.
- You are capable of maintaining confidentiality, with a high level of accuracy regarding information.
- You have an ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of the company.
- You’re the ultimate communicator, with a sincere interest to connect with others. And others want to connect with you.
- You’re a relationship builder with an existing foundation of relationships with PR agencies, retail, food + beverage and live events communication contacts.
- A curious and innovative mindset.
- A conceptual thinker, who can add great ideas to the mix and bring their own magic to elevate the brand.
- Self-directed, with an ability to manage a high level of detail across multiple projects and prioritize tasks when given clearly defined goals and objectives.
- A sincere desire to help create magical memories.
- Your own personal values are aligned with those of Enchant; Pioneering, Driven, Earnest, Generous, Magical.
https://www.indeed.com/jobs?q=media%20relations&l=Tampa%2C%20FL&fromage=1&vjk=e575b23a8f510c7e
