Social Media and Graphic Design
JOB SUMMARY
(016880)
Under the direction of the Senior Director of Communications, the essential functions of this position are:
- to develop, implement, and coordinate comprehensive communications actions for the Clerk & Comptroller’s Office
- to ensure all communications about all functions of the Office reflect the agency’s focus, mission/vision, and values
- work closely with operations leadership, especially in DEI, Administration and HR
- deliver communications and focus on delivery methods, including all social media as appropriate, to maximize stakeholder engagement
Other important duties include:
- actions to continue to improve engagement through clear, transparent and two-way communication with appropriate focus on social media platforms and traditional channels
- support executive leadership with their communications and employee engagement needs
CORE COMPETENCIES
- Customer Commitment – Proactively seeks to understand the needs of our customers and provide the highest standards of service
- Dedication to Professionalism and Integrity – Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve
- Organizational Excellence – Takes ownership for excellence through one’s personal effectiveness and dedication to the continuous improvement of our operations
- Success through Teamwork – Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals
JOB SPECIFIC COMPETENCIES
Knowledge, skills and abilities including but not limited to:
- dynamic sensitivity and responsiveness to changes that include goals, priorities, and needs of the organization and position
- familiarity with multiple social media platforms and content creation with in-depth knowledge of SEO, keyword research and analytics tools, including Google Analytics
- familiarity with graphic design tools and best practices
- familiarity with online marketing strategies and marketing channels
- manage content and integrated program development end-to-end across the agency
- handle sensitive and confidential information with discretion as needed
- use considerable initiative, think independently, and exercise sound judgement
- establish and maintain effective working relations within and outside the organization
- communicate effectively both orally and in writing, including presentations
- deal courteously and effectively with others while maintaining a positive, proactive attitude
- Knowledge and understanding of the Public Records and Florida Sunshine law
- productively and efficiently use various computer systems, software, and office equipment
REPRESENTATIVE DUTIES
Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below.
- Strategies – Develop, execute, and evaluate internal/external communications strategies ensuring organization goals, initiatives, and news are communicated regularly and effectively.
- Action Plans – Collaborate with other Communications staff to develop employee engagement plans and campaigns to inspire and engage employees.
- Implementation – Create, coordinate and direct internal/external communications and dissemination of information about the Clerk & Comptroller’s office and its programs to employees, the public, and media representatives. Work closely with HR, senior leaders, DEI, Training and Clerk’s Administration to craft and distribute key communications to ensure a clear, open and transparent communications.
- Participate in strategic planning and development initiatives with the Clerk & Comptroller and executive staff; develops and utilizes organizational analytics and reporting to support critical decisions made in the organization.
- Ensure compliance with all applicable laws, rules, regulations, standards, policies, and procedures including laws/policies governing release of public records/information; initiates any actions necessary to correct deviations or violations.
- Performs other duties as needed, including those performed by subordinate and/or clerical staff.
IDEAL CANDIDATE
- A Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Public Administration, Business Management or related field
- Experience generating public communications for government agencies; preferred.
- At least one year of professional experience creating social media content and monitoring data and analytics related to that content
- At least one year of professional experience using graphic design tools such as Adobe Photoshop and/or Canva
- Ability to balance multiple priorities and manage time effectively to meet publishing deadlines
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
An Associate’s degree in Communications, Public Relations, Journalism, Marketing, Public Administration, Business Management or related field and two years of recent and relevant marketing, communications and/or outreach experience.
OR
An equivalent combination of education, training, and experience that would reasonably be expected to provide the job-related competencies noted.
CERTIFICATION, LICENSE AND SPECIAL REQUIREMENTS
None.
PHYSICAL DEMANDS
The work is sedentary and requires exerting up to 25 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects; may also require crouching, manual dexterity, hearing, kneeling, lifting, pulling, pushing, reaching, repetitive motion, speaking, standing, stooping, talking, visual acuity, and walking.
WORK ENVIRONMENT
Work is performed in an office environment with minimal exposure to outdoor weather for travel between office locations or for events.
JOB CLASS
Unclassified – At-will Employees who serve at the pleasure of the Clerk and do not have appeal rights should they be demoted, suspended, or terminated.
CAREER PATH
- Manager, Communications and Marketing
- Senior Director, Communications and Marketing
