Job ID 2021-11485
Job Locations US-FL-Tampa
Category Marketing
Overview
Ideal Image is North America’s #1 aesthetics’ brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image believes “confidence changes everything,” and its mission is to instill confidence by helping people look and feel their best…taking a holistic, personalized approach to health and wellness that works from the inside out.
Ideal Image offers a full suite of FDA cleared medical aesthetic and wellness treatments, all backed by a Lifetime Guarantee Membership. With an industry-leading national telehealth platform, consumers receive free virtual consultations seven days a week from 9am to 9pm and treatments at any of its 150+ points-of-care clinics. Ideal Image’s team of 800+ Medical Professionals deliver real life-changing results, having performed more FDA cleared aesthetic treatments than any provider in North America— 20 million and counting. Ideal Image’s aesthetic services include laser hair removal, body sculpting, Botox® and fillers, medical-grade skincare, and leading-edge skin rejuvenation services.
The company is headquartered in Tampa, Florida
Responsibilities
We are seeking a Community Manager to join our fast-growing Content and Social Media team. This new position will play a key role in improving Ideal Image’s reputation and creating a strong and engaged community across all Ideal Image social media, review, and employment sites. This person will be responsible for building a comprehensive strategy to grow brand awareness, build trust, drive engagement and conversion, and improve the client experience within these channels. The ideal candidate has a strong background in community building, a passion for creating engaging and original content, and a customer service mindset.
Own growth and engagement strategies across all social media channels, review sites, and employment channels. Develop strategies to drive positive interactions and reviews across all channels
· Manage all community communications — ensuring accuracy in branding, positioning, and style across all managed channels
· Develop data-driven social media content and outreach strategies to meet marketing goals for channel growth and sales conversion. Oversee Social Media Contractor responsible for execution
· Oversee community moderation activities
· Manage a team of 3+ Community Moderators responsible for monitoring, responding to, and resolving customer inquiries, comments, and concerns on social platforms and review sites in a timely manner, with 7 day/week coverage
· Refine community management guidelines and offer a strong point of view on the rules of engagement
· Consolidate and share client feedback trends internally to help identify areas for improvement and highlight brand strengths. Gather testimonials/reviews for social proof
· Collaborate with Talent Acquisition team to ensure recruiting tactics and employment branding within these channels align with broader community goals and engagement guidelines
· Determine, monitor, and report on channel-specific and community-wide KPIs – tying tactical success to business objectives and ROI
· Maintain a strong understanding of industry and audience behavior to action on real-time trends and surface relevant insights and opportunities. Identify emerging platforms; and opportunities to improve engagement, support practices, team process and efficiency.
Qualifications
Education/Training:
· Bachelor’s Degree in Marketing, Communications, or related field preferred
· Project Management Professional (PMP) Certification (must be active)
Experience:
· 3+ years experience in in social media, community management, or similar role
· Prior experience monitoring and leading discussions and/or providing customer service support required.
· Hands on experience growing and moderating online communities, and developing content strategies for social media, review, and employment channels
· Management experience preferred
Technical or Administrative Knowledge:
· Expert-level knowledge of social media, review, and employment channels. Channels may include Facebook, Instagram, Twitter, LinkedIn, TikTok, Google, Yelp, BBB, Glassdoor, Indeed
· Expert-level knowledge of community management platforms (Sprinklr, Hootsuite, or similar) and community management and automation capabilities
· Proficient computer skills, including experience with Microsoft Office Suite
Special Skills and Abilities and/or:
· Customer service minded, and demonstrates strong emotional intelligence, empathy, listening skills, and adaptability. Good judgement and problem-solving skills
· Stays up to date with developments, changes and trends in the social landscape
· Highly organized and detail oriented, with the ability to effectively prioritize and multi-task in a fast-paced, changing environment
· Strategy-minded and can see the full picture of how social content impacts overall goals and help provide recommendations to meet them
WHY IDEAL IMAGE?
- Comprehensive benefits for Full-Time Employees
- Unlimited Paid Time Off
- Discounted cosmetic services for employee, family, and friends
- Cosmetic products discount
- Amazing company culture
- And more!
Vaccination against COVID-19 is required for all new hires unless they qualify for a remote, religious, or medical exemption.
IDEAL1234
