Research & Social Listening
- Deep understanding of social channels and design principles for all social platforms.
- Monitor social conversations and trends to join in on conversations that align with the brand.
- Assist in developing and implementing social media strategies for clients.
Engagement
- Monitor and manage client brands across all major social networks and actively listen to social sentiment and conversations.
- Attend offline events, further strengthening relationships with loyal advocates and building new ones.
- Identify and connect with new communities of interests, influencers and advocates across social platforms to grow social media channels.
Content Creation
- Exceptional writing skills and knowledge of AP style guidelines to develop posting guides that align with each brand’s voice and style.
- Make creative, fun, and social-driven videos and graphics that people will engage people to connect with brands.
- Partner with creative teams and agency partners on development of social aspects of integrated campaigns and ensure social components align with overall campaigns.
- Collaborate with creative content manager to artfully build creative solutions to address specific project objectives.
Analytics & Reporting
- Work to improve the integrated team’s overall performance and embraces a collaborative approach.
- Evaluate and track performance of proactive and reactive engagement to develop and share actionable insights that evolve engagement strategies.
- Use insights to drive content creation that is measurable.
Skills Required
- Bachelor’s Degree
- 2-3 years of experience managing online communities, agency experience desired
- An exceptional writer, with knowledge of AP style guidelines
- Experience creating and producing content/campaigns for social media
- Experience with video editing and creation preferred
- Demonstrated creative conceptualization and critical thinking skills
- Understanding of social media analytics and KPIs
- Deep understanding of social media emerging trends
- Not afraid to state opinions clearly and can verbally describe visual concepts
- Outgoing with a positive attitude and the ability to engage advocates in offline conversations
*Please send 2-3 samples of your writing with your resume submission.*
