Job description
SPARK is looking for a Community Manager that is savvy with social trends and swift to respond to them. This individual is an exceptional writer with a creative mind and has a knack for building relationships online and offline.
Research and Social Listening
- Deep understanding of social channels and design principles for all social platforms.
- Monitor social conversations and trends to join in on conversations that align with the brand.
- Assist in developing and implementing social media strategies for clients.
Engagement
- Monitor and manage client brands across all major social networks and actively listen to social sentiment and conversations.
- Attend offline events, further strengthening relationships with loyal advocates and building new ones.
- Identify and connect with new communities of interests, influences and advocates across social channels.
Content Creation
- Exceptional writing skills and knowledge of AP style guidelines to develop posting guides that align with each brand’s voice and style.
- Make creative, fun, and social-driven videos and graphics that people will engage people to connect with brands.
- Partner with creative teams and agency partners on development of social aspects of integrated campaigns and ensure social components align with overall campaigns.
- Collaborate with Creative Content Manager to artfully build creative solutions to address specific project objectives.
Analytics and Reporting
- Work to improve the integrated team’s overall performance and embraces a collaborative approach.
- Evaluate and track performance of proactive and reactive engagement to develop and share actionable insights that evolve engagement strategies.
- Use insights to drive content creation that is measurable.
Skills Required
- Bachelor’s Degree
- 2-3 years of experience managing online communities, agency experience desired
- An exceptional writer, with knowledge of AP style guidelines
- Experience creating and producing content/campaigns for social media
- Experience with video editing and creation preferred
- Demonstrated creative conceptualization and critical thinking skills
- Understanding of social media analytics and KPIs
- Deep understanding of social media emerging trends
- Not afraid to state opinions clearly and can verbally describe visual concepts
- Outgoing with a positive attitude and the ability to engage advocates in offline conversations
*Please include 2-3 samples of your writing with your resume submission.*
Industry
Marketing and Advertising
Employment type
Full-time
Experience
Associate
Job function
Marketing,Public
Company
At SPARK, we know there is only one guarantee – that things will change. Brands who don’t embrace this truth fall behind. And a branding or advertising agency that can’t navigate these dynamic environments and deliver real returns won’t be much help. That’s why our culture is all about partnership. We work with clients to create new experiences that ignite an emotional connection and move people to act. We’re SPARK. We make brands meaningful, memorable, and measurable.
