CRM Marketing Representative
Length: 03/01/2021 – 05/31/2021 – Could go longer
Pay: $25.18/hr
Schedule: M-F 9am-6pm
Location: Orlando, FL 32819-Currently Remote!
EDUCATION:
Bachelor’s degree from a four year college or university in Marketing, Business, Communication or other related discipline.
Master’s degree preferred.
EXPERIENCE:
2-5 years marketing experience in Travel & Hospitality preferred; or equivalent combination of education and experience.
• Development of CRM marketing strategies involving email, lead generation, mobile, and social marketing.
• Direct Marketing experience with large scale complex programs. Ability to apply marketing automation, segmentation and sophisticated targeting strategies to CRM programs.
• Experience with managing marketing agency relationships and defining agency scope of work, budget, and timelines.
• Demonstrated experience and success in email marketing from concept to completion (3+ years).
Qualifications:
o Excellent client service and problem solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
o Exceptional combination of creative and strategic thinking with hands-on execution.
o Superior communication and interpersonal skills; and proven ability to partner across an organization with a very strong deadline driven focus.
o Superior project management, trafficking, and organizational skills, with high attention to detail, proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
o Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
o Extensive computer knowledge and proficiency in Microsoft applications.
Responsibilities:
• Implement and oversee the execution of all consumer direct mail, email, mobile messaging campaigns to deliver against business goals.
• Oversee the creative development process in alignment with campaign objectives including but not limited to, development of project briefs, coordination of creative development, communication of creative concept with email designer, and securing all stakeholder feedback and approval.
• Ensures email deployment team is maintaining integrity of email deliverability, testing email content, deliverability performance, in-box render testing, and troubleshooting deployment issues.
• Work with external & internal partners to implement transactional, promotional, informational, and dynamic content strategies that leverage customer lifecycle, maximize customer retention, win-back, cross-sell and up-sell programs.
• Utilize key success metrics and result analysis to provide strategic recommendations for campaign enhancements and optimization.
• Ensure proper processes, scheduling, prioritization & communications are in place for stakeholders programs.
| Hiring Made Human | Veronica Addington Account Executive AppleOne Orlando, FL 7680 Universal Blvd. Suite 320 | Orlando, FL 32819 w: 407-248-8129 [email protected] Connect with me on LinkedIn |
