Job details
Salary $50,000 – $55,000 a year
Job Type Full-time
Number of hires for this role 1
Qualifications
- Bachelor’s (Preferred)
- Digital Marketing: 2 years (Preferred)
- Marketing: 2 years (Preferred)
Full Job Description
Title: Digital Marketing Specialist
Department: Marketing
Reports To: General Manager
Salary Type: Full Time Salary
Job summary
This position requires responsible, professional work in the areas of social media, digital marketing, event publicity, promotion and advertising of events at the Barbara B. Mann Performing Arts Hall.
This person works directly with:
The General Manager, the Director of Marketing and PR, Event Promoters, Tour Press/Marketing Representatives, the Director of Operations and the Special Projects Coordinator
Key Responsibilities Include:
· Develop and implement social media strategies for the Hall
· Create, schedule, and implement e-mail strategies to increase sales and communicate with patrons of the Hall
· Develop and implement social media strategies for events within the context of event budget
· Use reporting analytics tools to measure results of social media campaigns
· Create Digital Marketing plan for each assigned event.
· Execute Digital Marketing plan for each event within designated budget.
· Schedules and supervises all promotional activities, to include print and broadcast production and buying, social media platforms and collateral materials for all assigned events
· Work with artist marketing personnel and co-promoters to implement social media programs for assigned events.
· Maintain a program of market research and disseminates this information to internal and external user groups.
· Perform related work as required
Qualifications:
· Proficiency with Adobe Photoshop and Adobe Illustrator required
· Familiarity with web publishing software (i.e. Adobe Dreamweaver, Hootsuite) preferred
· Graduation from an accredited four (4) year college or university with major coursework in marketing, event management, advertising, or communications
· Two (2) years experiences in a responsible digital marketing or advertising position, preferably within the entertainment industry, and/or event management.
· Or an equivalent combination of education, training and experience which provide the necessary knowledge, skills and abilities and other competencies necessary for success in the target position.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
PFM is an Equal Opportunity Employer.
Job Type: Full-time
Pay: $50,000.00 – $55,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Retirement plan
Schedule:
- 8 hour shift
- Day shift
- Night shift
- Weekend availability
COVID-19 considerations:
All full time staff are required to be vaccinated.
Entire facility is disinfected regularly
Education:
- Bachelor’s (Preferred)
Experience:
- Digital Marketing: 2 years (Preferred)
- Marketing: 2 years (Preferred)
Work Location:
- One location
Work Remotely:
- No
