Full Job Description
About Greater Tampa REALTORS®
Originally founded in 1911 as the Tampa Real Estate Board, Greater Tampa REALTORS® (GTR), has grown to represent over 13,000 members in the Tampa Bay Region, the largest professional association of real estate brokers and sales associates conducting business throughout the area. The association, considered to be one of the strongest and most successful REALTOR® Associations across the nation, is driven by the needs of its members, led by a board of volunteers and managed by a dedicated professional staff who assure successful day to day operations.
If you enjoy working for an organization that embraces mixed cultures and contrasts, that cares about its employees and fosters personal and professional growth then you will love your career at GTR. It can’t get much better than Tampa, FL, where you will enjoy amazing weather year-round and sunsets at the beach are only a short drive after work.
Position Description
GTR is seeking a Director of Communications and Marketing to provide leadership, management and vision necessary to ensure that the association has the proper controls, administrative/reporting procedures, and communication and marketing systems in place to effectively grow the REALTOR brand and engagement within the region. The position accomplishes this through a respectful, innovative and energetic style, guided by GTR’s Core Values: Put Members First, Personify Professionalism, Promote Unity and Be Transparent.
This position offers a competitive salary within a pay for performance environment. This includes annual salary increases of up to 5% and annual bonuses of up to 12%, both based on personal performance.
Core Responsibilities
- Develop and implement a communications and marketing strategy that increases brand awareness, clarifies brand experience, and personalizes the GTR brand to both members and non-members.
- Issue an annual communications and marketing plan that details the strategy, tactics, messages, channels, outcomes and measurements to achieve organizational success.
- Responsible for managing the communications and marketing department and the content it delivers. Ensures brand message is consistent, timely, and relevant.
- Field incoming media inquiries, develop media contacts in print, television, radio and other industry and community influencers important to GTR’s mission.
- Create partnerships with other public relations professionals to ensure we are speaking with one voice, leveraging the best ideas and lifting up compelling stories across the organization.
- Develop and manage media relations and public relations including the maintenance of important relationships and development of key messages. Pro-actively place strategic news stories that communicate the association’s messages, in significant media outlets including social media.
- Facilitate and staff media interviews with appropriate staff persons and prepare appropriate briefing materials.
- Research, write, edit and publish releases, alerts, statements, articles, and other materials in support of the Association’s brand/mission. Manage the approval process for all.
- Coordinate with the Marketing Team to ensure consistency of proactive digital and press outreach.
- Collect data from appropriate departments; measure and evaluate the association’s brand and media coverage in alignment with the overall marketing communications plan.
- Brainstorm, pitch and secure proactive media opportunities, op-ed placements, influencer meetings and events through traditional and digital channels.
- Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
- Serves as Editor of Tampa REALTOR® magazine, writing and editing original editorial content.
- Serves as the executive editor for the GTR’s external communication vehicles.
- Develop a crisis communications plan for the organization and an implementation process in collaboration with other team members.
- Performs all other duties as assigned by Vice President of Operations or Association Executive.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations or a related field preferred or equivalent combination of education and experience.
- Previous professional experience managing communications and/or marketing teams.
- Must have exceptional interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Excellent personal computer skills and experience with standard business software including experience with Adobe Creative Suite, Microsoft Office, InDesign, WordPress CMS, etc.
- Excellent written and oral communications skills
- Must be extremely organized with acute attention to details.
- Ability to manage priorities and complex workflows.
- Basic video editing skills.
Direct Reports
- Communications Manager
- Marketing Manager
Job Type: Full-time
Pay: $55,000.00 – $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
Education:
- Bachelor’s (Preferred)
Experience:
- Internal Communications: 5 years (Preferred)
- External Communications: 5 years (Preferred)
- Marketing & Branding: 3 years (Preferred)
- Managing Teams: 3 years (Preferred)
Work Location:
- One location
Work Remotely:
- Temporarily due to COVID-19
