Position Overview: We are seeking an experienced and dynamic Director of Marketing & Communication to lead our marketing initiatives and enhance our brand presence. This role requires a creative and strategic thinker with a strong background in social media, music, and design.
At Gator, we are best known for guitar cases, bags and accessories, but we are so much more than that. Our industry reach is vast, spanning from musicians, DJ’s, audio/visual, gaming to outdoor and industrial. The Gator family of brands and products includes Gator Cases, Gator Frameworks, Levy’s Leathers, Slappa and OEM. We take pride in the amazing growth and success of our brands, and we are constantly seeking to push the boundaries by expanding into new markets. Our product development and marketing teams are at the heart of driving that mission. You can check out our website here: www.gatorcases.com
Key Responsibilities:
- Develop and implement comprehensive marketing strategies that align with our organizational goals and enhance brand visibility.
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Create engaging content for various platforms, focusing on social media to drive audience engagement and growth.
- Oversee the production of marketing materials, ensuring high-quality design and messaging.
- Manage website content, including updates and optimization, to ensure an engaging and user-friendly online presence.
- Manage budgets and resources effectively to maximize marketing impact.
- Analyze and report on the performance of marketing campaigns, especially the results of social media plans, adjusting strategies as needed.
- Stay updated on industry trends, particularly in music, to inform marketing strategies and campaigns.
Qualifications:
- Proven experience leading a marketing team, with a track record of successful campaigns.
- Strong expertise in social media platforms and strategies.
- Background in music, either as a hobbyist or professional, with a solid understanding of music gear and industry trends.
- Proficiency in Adobe Creative Suite, including Photoshop and InDesign, with the ability to produce high-quality visuals.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly.
- Strong analytical skills to assess the effectiveness of marketing strategies and make data-driven decisions.
Important Attributes:
- A hands-on leader who is not only strategic but also willing to roll up their sleeves and contribute to day-to-day tasks.
- Passionate about music and culture, with an understanding of how to connect with our target audience.
Benefits:
- Health Care Plan / Dental Plan / Vision Plan
- 401k after 6 months of employment, Company match up to 6%
- Company sponsored basic life insurance
- Two weeks of PTO upon hire
- Tuition Expense Reimbursement
- Gym reimbursement of $100 annually
- Product discounts
