The Internet Marketing Manager will write or oversee all B2B and C2C content including web copy, social media content, email content, print collateral and media releases. Strong writing and editing skills are essential. This individual will manage responsively designed email marketing campaigns for both English- and Spanish-speaking audiences. Experience using SilverPop is preferred. The Internet Marketing Manager will develop strategy for the company’s many social media accounts and blogs and engage in content creation, social customer service and analytics. This position will support the company’s Net Promoter System program by sending customer surveys via email and analyzing survey results. This individual must be able to work on a team in a fast-paced and changing environment. The Internet Marketing Manager will work alongside the Program Development Manager and report directly to the Chief Information Officer.
Desired Skills and Experience:
- Strong command of the English language and AP Style
- Experience with SilverPop or a similar Email Service Provider preferred
- Basic knowledge of HTML/CSS and design to be able to create responsively designed emails; previous experience with email marketing a plus
- Familiarity with Adobe Creative Cloud, especially Dreamweaver, Photoshop and Illustrator
- Experience leveraging social media for a business or organization
- Understanding of Facebook, Twitter, YouTube, Pinterest, Google+ and LinkedIn
- Experience writing for blogs and using WordPress is a plus
- Experience with customer surveys, the Net Promoter System or the Customer Count Feedback Management System is a plus
- Knowledge of the Spanish language is a plus
- Bachelor’s degree required
Interviewing process will last until 12/31/2014. A resume and cover letter (required) should be sent to [email protected].
Job Function: Public Relations/Marketing/Communications
Employment Type: Full-time
Onsite position at: 7560 commerce court Sarasota FL 34243
Company Description: Grand Incentives, Inc. is a fully integrated marketing company specializing in the administration and fulfillment of innovative travel and lifestyle incentive programs. Headquartered in Sarasota, Florida, the company has operations in North, South and Central America. In addition, the company offers a wide range of club membership products and related fulfillment services to accommodate the needs of various client groups. Grand Incentives’ feature product is Coast to Coast Grand Getaways, a travel membership club that caters to the avid traveler, providing “Best in Class” experiences with major discounts on resorts, vacation packages, adventure travel, cruises, hotels, car rentals, railways and airfare. As a full-service travel agency, Grand Incentives is able to leverage its significant volume purchasing power to provide its more than 100,000 members substantial savings at more than 5,500 resorts in 105 countries.
