Works with the Marketing Manager and VP of Marketing to properly plan and execute the requirements of supporting LOB goals and product launches in marketplace.
Basic Functions:
- Works closely and collaboratively with line of business Subject Matter Experts to develop the right marketing approach & message.
- Works with the Marketing Manager and VP to integrate specific products to the overall portfolio to position PMSI as the industry leader.
- With oversight from the Marketing Manager and VP, develops and executes demand generation campaigns for products across the organization’s three Lines of Business. Creates and manages product marketing documentation including message frameworks, competitive analysis, sales tools, presentation materials, and marketing collateral.
- Collaborates with internal operations and product development teams to define and develop all product marketing and program support materials.
- Works with Marketing Manager and VP to develop sales tools to inform, educate and assist internal parties.
- Works with Marketing Manager and VP to develop the research and validation of market opportunities (industry whitespace) and the products we have determined are taking to market and explore Target segmentation.
- Works with proposal specialists on proposals, market research and other projects as assigned by the Marketing Manager and VP.
- Works with Marketing Manager and VP in the development of marketing materials and content development. Responsible for maintaining accurate, up-to-date customer-facing deliverables.
- Performs other duties and special projects as assigned by management.
- Proactively interfaces with other key marketing stakeholders as appropriate for the integrated marketing programs.
- Performs other functions as assigned by management.
Competencies:
- Managing Diverse Relationships – Ability to relate well to a wide variety of diverse styles of people, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.
- Project Management – Ability to bring projects to completion eliciting the collaborations of interdepartmental team members.
- Plan for contingencies – Ability to proactively identify potential problems and create contingency plans or “work-arounds” to implement if problems occur.
- Manage a budget – Ability to calculate projected costs and develop budget; monitors expenses and adjusts spending or allocates current resources to stay on budget.
- Time Management – Ability to manage one’s own time and the time of others.
- Organizational Skills – Ability to multitask, manage multiple projects and provide delegation, direction, and oversight.
- Flexibility – Ability to work in a fast paced environment and in a constant evolution of change.
- Computer skills – Possesses intermediate to advanced Microsoft Suite Knowledge (Word, Excel, PowerPoint).
- Communicating Effectively – Ability to write and present effectively; adjusts to fit the audience and the message; strongly gets a message across.
- Detailed Oriented – Ability to be well organized and resourceful, has the ability to reduce a complex concept or task into something that is manageable and clearly interpreted. is able to get things done with less and in less time; can work on multiple tasks at once without losing track; foresees and plans around obstacles.
- Team player – Ability to manage strong working relationships within the company. Able to complete tasks and work cooperatively with others.
- Adaptability – Ability to respond and adapt to changing circumstances and to manage, solve problems and provide solutions in a climate of ambiguity.
Job Qualifications:
Education
- Required: BA/BS Degree in Marketing or related field
- Desired:
Work Experience
- Required: 5 years prior experience in client-side B2B Marketing. Advanced Microsoft Office skills including development and use of Word and PowerPoint templates and style management. Online Marketing: basic HTML experience; development and management of email marketing initiatives; basic website maintenance through CMS. High degree of expertise in proofreading and editing.
- Desired: Marketing experience in healthcare or insurance industries. Experience with marketing/sales automation systems (Salesforce, Aprimo).
Licenses/Certifications:
- Required:
- Desired: None
Job Scope:
- Total Number of Associates this position oversees: 0
- Number of Direct Reports: 0
- Title(s) of Direct Reports: n/a
Work Environment:
The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is generally quiet to moderate.
Physical and mental requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- Sedentary physical activity requiring reaching, sifting, lifting, finger dexterity, grasping, feeling , repetitive motions, talking and hearing.
- Visual requirement is for close vision, distance, vision, peripheral vision and ability to adjust focus.
- 50% or more time is spent looking directly at a computer.
- Associate is frequently required to stand, walk (or otherwise be mobile).
- Ability to deal with stressful situations as they arise.
Career path:
- Specialist: Senior Product Specialist
- Technical: N/A
- Mgmt: Supervisor or Team Lead
Interested parties please contact Kelli Peltier at the Tampa Bay Workforce Alliance: [email protected] or 813-930-7586.
