Job details
Job Type Full-time
Full Job Description
JOB SUMMARY
The Corporate Location Marketing Manager (CMM) will be a key contributor in supporting sustained growth across all PODS’ 70+ corporate owned locations. The position will focus on market level demand and order generation for both local and long distance moving & storage business units.
Working closely with Operations and Demand Generation leadership, the CMM will align resource, capacity, and demand profiles to develop location-based marketing and customer activation plans. Additionally, the CMM will prioritize the market level business needs across core customer activation channels including email, web, and phone.
This role requires a proven background in both analytical and marketing processes. The successful candidate will bring a positive, team-based attitude and a high level of self-motivation. This position is located at our headquarters in Clearwater, Florida and reports to the VP of product marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and implement marketing programs and processes that ensure sustainable demand generation for all corporate locations
- Work closely with the Brand and Media teams to fill the sales funnel with desirable leads using appropriate strategies, tactics, and messaging in traditional and electronic media channels. Ensure results are measurable and measured.
- React to market conditions and build marketing recommendations that fully exploit market differences and opportunities
- Become a subject matter expert on market level competitive insights
- Consolidate marketing activities across all marketing functions on a weekly, monthly, and quarterly basis; showcase results and report on marketing plans to operations and field stakeholders
- Demonstrate strong analytical skills; perform frequent ad-hoc analysis to measure performance and gauge results
- Analyze the business at the market level from a demand generation and conversion perspective; work cross functionally to support market level growth
- Own various customer-facing elements of the PODS sales funnel; Perform analysis of large data sets to determine ROI, Cost-per-lead, or other metrics as appropriate. Analyze geographic data and make recommendations or decisions to modify programs
- Align with Revenue Management, Sales, and Web teams to develop and execute promotions to support market level needs; work with channel leaders to push awareness across key touchpoints
- Assume other duties and responsibilities as assigned
MANAGEMENT & SUPERVISORY RESPONSIBILTIES
- Typically reports to Management. Direct supervisor job title(s) typically include: Director Marketing, VP Marketing
- Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management)
Job Requirements
JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s)
- ORGANIZE: Able to assemble appropriate resources (people, funding, material, support) to get things done; Able to manage multiple activities simultaneously to accomplish goals; Able to schedule and coordinate work of others; Able to establish efficient work procedures to meet objectives; Able to form the right structures and teams to enhance productivity
- PLAN: Able to develop short- and long-term operational and / or financial plans that are appropriately comprehensive, realistic, and effective in achieving goals; Able to anticipate obstacles and define alternate strategies; Able to integrate planning efforts across work units
- INFLUENCE: Able to use effective communication and interpersonal skills to convince others to accept ideas or goals (with or without the formal authority of a higher position); Able to gain agreement and commitment from others to support and implement methods or processes
- DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards
- THINK STRATEGICALLY: Able to see the “big picture” and be future-thinking; Able to anticipate future trends and consequences accurately; Able to take a broad perspective; Able to create a vision of organizational objectives; Able to make decisions based on long-term company goals
- DEMONSTRATE SOUND JUDGMENT: Able to make appropriate decisions and has the vision to understand their impact; Able to use factual information to develop logical assumptions; Able to examine alternatives and consider resources, constraints and risks before committing to action
- MANAGE CHANGE: Able to make a point to understand the change; Able to promote the benefits of change and develop systems and procedures to effectively implement change; Able to consider the business and human impact of change
- LISTEN: Able to actively listen and convey understanding of the comments and questions of others; Able to understand the situations, viewpoints and feelings of others before expressing own view
- WRITE PROFICIENTLY: Able to convey information clearly and effectively through both formal and informal documents; Able to write in a well-organized and concise, yet complete, format; Able to use vocabulary appropriate for the audience; Able to constructively review and edit the written work of others
- SPEAK COMPETENTLY: Able to speak clearly and concisely; Able to use appropriate vocabulary for the audience; Able to get point across unambiguously and check for understanding
- TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision
- ADVANCED COMPUTER USER: Able to use required software applications to produce correspondence, reports, presentations, electronic communication, and complex spreadsheets including formulas and macros and/or databases. Able to operate general office equipment including company telephone system
JOB QUALIFICATIONS: Education & Experience Requirements
- Bachelor’s degree in business, finance, or engineering required; MBA or related graduate degree preferred;
- At least 4 years prior marketing and product development or product management experience required; Service product and insurance product experience a plus.
- Ability to use statistical tools and analyze/interpret data; understand data and turn it into a compelling story
- Experience in survey tools such as Medallia or Survey Monkey
- Ability to research and analyze micro & macro trends through publications such as US Census and IBIS (or similar) data sources
- Business planning skills including demand modeling, unit and fixed revenue and cost estimating, and price sensitivity analysis.
- Strong proficiency with MS Office products required. Must possess math skills sufficient to perform required duties; semi-advanced excel (pvt tables, vlookups) required
