Full Job Description
The Museum of Fine Arts, St. Petersburg (MFA) seeks a full-time Manager of Communications and Public Relations, who is well-versed in traditional and digital marketing communications as well as skilled at outreach to traditional media, as well as to new and emerging platforms.
The Manager of Communications and Public Relations will work with the Director of Marketing and Communications to create an effective strategy for communications that conveys the Museum’s broader institutional vision and produces awareness and engagement for its audiences.
This position is required to work on-site at the MFA.
Essential Duties And Responsibilities
- Develop and implement earned media opportunities as well as quality, engaging content on a regular schedule for collateral, MFA publications, email communications, the website and social media. Create public relations outreach material that is aligned with strategic goals and marketing efforts. Collaborate with Development, Curatorial, Retail, Events, and Public Programs staff to create compelling, engaging content and stories to attract visitors, members and community support.
- Act as a key spokesperson and ambassador to the media and community.
- Work with the Director of Marketing and Communications and internal stakeholders to develop and manage an annual communications plan across multiple channels, one that considers all sources of traffic and revenue (incl. retail, café, event rentals) as well as exhibitions and programs. Develop, coordinate and implement consistent MFA communications and public relations campaigns to achieve awareness, attendance, and membership goals, develop new audiences, and promote the Museum as the premier arts destination in the Tampa Bay area.
- Generate excitement about the MFA through effective messaging and storytelling. Understand and maintain a high-level view of what is being done through all channels and the Museum’s Public Programs.
- Identify and regularly review KPIs around public relations efforts in order to evaluate efforts and report to stakeholders. Maintain reporting on influencers contacted, reached, as well as earned media impact.
- Participates in all staff and department meetings
- Performs other duties as may be required
Qualification, Skills and Abilities Required
- Bachelor’s degree in Marketing or a relevant field preferred
- Ideal candidate will have 4 – 6 years of public relations experience or equivalent combination of education and experience
Skills and Abilities Required
- Strong relationships with local, national and international media
- Strong local and regional media relationships with a track record of placing major stories highly desirable
- A solid background and interest in the arts and humanities is preferred
- Understanding of the unique challenges of communicating about the Museum’s exhibitions and programs within the Tampa Bay tourist economy
- Exceptional written and verbal communication skills
- Strategic thinking skills with the ability to connect PR initiatives to marketing, communications, fundraising, and institutional objectives
- Ability to work with ease across multiple subject areas and to produce materials for diverse media
- Knowledge of crisis communication practices
- Experience with email marketing platforms and WordPress
- Experience with social media creation, scheduling and reporting; knowledge of social media best practices to tell unique, interesting and engaging stories through images, video and words
- Mastery of the Microsoft suite
- Excellent project management skills with the ability to organize multiple projects across multiple timelines, and meet deadlines while collaborating with multiple teams
- Continued interest in and knowledge of local news as well as trends and theories in marketing, advertising and communications
- Detail-oriented, highly efficient professional who works well independently and as part of a team
- Ability to handle sensitive information and maintain confidentiality and decorum
- Ability to work in non-profit environment; adhere to deadlines; demonstrate flexibility in meeting shifting demands and priorities while maintaining a positive attitude and providing exemplary customer service
- Ability to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practices
- Ability to manage effective working relationships with staff, volunteers, and members of the public; exercise tact and diplomacy at all times; demonstrate an understanding of protocol and sensitivity to cultural diversity issues; nurture a positive working environment
Job Type: Full-time
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Saint Petersburg, FL 33701: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Please submit your salary requirements.
Experience:
- Public relations: 1 year (Preferred)
Work Location: One location
