Manager of Communications is a key member of marketing team responsible for managing the implementation of communications strategy for ZooTampa reporting to the Sr. Director of Communications and External Affairs. Communication efforts by this person will consistently articulate the zoo’s core values and goals, in order to advance the mission and encourage zoo attendance. This position also contributes to positive guest experiences, serves as the creative architect for all internal and external communications and is responsible for capturing Zoo life – and its stories – through various media channels.Who We AreZooTampa at Lowry Park is one of the most popular zoos in the southeastern U.S., with over 1 million visitors annually. We have grown to what now encompasses 56 acres of naturalistic wildlife habitats in a lush, tropical garden setting with wide-ranging activities. The Zoo, accredited by Association of Zoos and Aquariums (AZA), offers popular educational programming, fun recreational amenities, up-close animal encounters and engaging seasonal events for which it has won awards as one of the country’s most family-friendly zoos.Our mission is to rescue, rehabilitate and care for animals; create exceptional personalized experiences that connect people with wildlife and each other in fun, immersive ways.Our vision is that everyone we touch is motivated to join us in taking action to protect and preserve wildlife.Join us and become a part of creating unforgettable natural connections!Your day to day
- Develop proactive communications plan to tell ZooTampa’s story, continuously promote the identity and mission of the zoo and address trends through various media channels
- Maintain mutually beneficial relationships with trade, consumer, business, and international press (newspaper, television & radio) to include writing press releases, pitching stories and coordinating interviews that publicize key marketing campaigns, educational programs, conservation efforts, significant animal births and seasonal events.
- Oversee social media strategy and implementation to include editing and approving social media posts which are spearheaded by the Communications Specialist.
- Supervise, mentor and provide direction to Communications Specialist and Communications Intern.
- Serve as the on-site field producer for filming of Secrets of the Zoo: Tampa which includes managing the production team and scheduling Zoo staff. Develop and execute an integrated marketing campaign to promote episodes and elevate talent and animal stories.
- Spearhead public relations and promotion initiatives that contribute to a positive guest experience and drives attendance and revenue by local, regional, national, and international visitors.
- Create speaker’s bureau aimed to elevate the profile of zoo management within the zoological, travel and business industries.
- Oversee all press-related activities for the zoo working with trade, consumer, business, and international press.
- Develop comprehensive communications through all media channels
What are we looking for?
- Bachelor’s degree in associated field with 3-5 years of experience in communications marketing.
- Strong preference for leadership experience within zoological community or tour & travel industry.
- Knowledge of multiple communications disciplines.
- Ability to research & analyze data and provide recommendations.
- Outstanding communication skills, both verbal and written, to establish and maintain effective working relationships with internal and external audiences.
- Must be proficient with Word, Excel, Power Point and Access, and be able to adapt well to various other computer programs
- Proficiency in Microsoft Office Suite, all social media platforms and online content management
Our Perks at ZooTampa
- Medical, Dental, Vision, Pet, Life Insurance, 403(b) Pension Plan
- Vacation and sick time
- Employee Assistance Program
- Tuition Forgiveness
- Free gym membership
- Free admission to the Zoo, MOSI, and the Florida Aquarium
- Free or discounted admission to many attractions in Florida
- Discounted HART passes and AAA
- Discounted auto insurance
- And so much more!
Equal Opportunity Employer & Drug-Free Workplace
