GENERAL PURPOSE:
This position is responsible for developing brand communication strategies for both internal and external initiatives and audiences. The role serves as a strategic business partner for Operations, Talent Acquisition, Human Resources and other departments to provide brand consistency across projects, and maximize brand voice across relevant mediums.
About SYKES
SYKES Enterprise services support the worldwide delivery of quality customer care from our call centers and our large home-based workforce. Our high-performance team manages a challenging array of cloud, web- and- mobile based solutions that integrate a dispersed workforce and multiple clients. Information security, network administration and software development are part of our comprehensive global portfolio. IT professionals with a passion for challenging and meaningful work in a fast-paced industry will find a home and a rewarding career here.
EEO statement
COMMITMENT TO ETHICS AND EQUAL EMPLOYMENT OPPORTUNITY: Sykes Enterprises, Incorporated is firmly committed to conducting business in compliance with the letter and spirit of the law and other accepted standards of business conduct as reflected in the company’s policies. SYKES is proud to be an equal employment opportunity employer. SYKES is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, national origin, ancestry, citizenship, disability/handicap, marital status, veteran status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. EEO.
Required qualifications, skills and experience
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Adheres to SYKES policies on ethics and integrity.
- Create brand strategies maximizing brand awareness and engagement at various points throughout the candidate, employee and client experience
- Work closely with operations leadership and build positive, collaborative relationships to provide proactive communications expertise across brand-impacting initiatives and projects
- Develop on-brand, on-voice materials to engage internal and external audiences, including copy and design for print and digital outlets
- Manage initiatives and deliverables to provide the business on-time and quality materials
- Create and manage content calendar across multiple publications
- Work closely with site leaders to implement impactful brand materials within their facility to showcase our culture and expertise, working within company guidelines
- Monitor and analyze metrics across internal and external company communication platforms to ensure effectiveness and relevance, while maximizing reach
- Monitor media outlets for coverage of the company and high-profile clients
- Develop PR strategies as needed within North America communities as part of an overall brand strategy
- Identify media contacts and build targeted media lists
- Communicate with various leaders throughout the organization to generate alignment and awareness of brand initiatives
- May perform other additional duties and responsibilities as assigned.
SUPERVISORY RESPONSIBILITIES:
X
None Yes (See “General Management Duties and Responsibilities” addendum)
EDUCATION and/or EXPERIENCE:
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field required. Five plus years working in the field of communications or related agency experience with a successful track record in writing compelling content and managing multiple projects successfully.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Ability to build business acumen to link communications strategy to business/functional goals and objectives
- Strong ability to build productive relationships and lead development of communication strategies through interactions with diverse business partners across a variety of functions and geographies
- Strong work ethic and commitment to acting with integrity at all times
- Must possess excellent written and verbal communication skills
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Strong strategic planning skills and ability to interact with executives throughout projects
- Knowledge of graphics applications: Adobe Creative Suite (In Design, Illustrator) and/or Microsoft Publisher.
- Strong knowledge of digital printing procedures, layout and design
- Strong knowledge of Microsoft Outlook, PowerPoint and Microsoft Word
- Ability to travel up to 25% of time
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to speak and listen. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
Desired qualifications, skills and experience
DISCLAIMER:
The preceding position description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this position.
