Under general direction, is responsible for managing the execution of the Firm’s social media efforts.ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and implement overarching social strategic framework for the Firm across multiple social platforms, programs, and tools.
- Coordination with applicable corporate departments to ensure the Firm’s social media strategy is effectively employed across all social networking sites.
- Engage with corporate departments to provide consultation and guidance on creating relevant content to maximize effectiveness of their social networking efforts.
- Manage, coordinate and evolve the Kforce blog to ensure our employee’s contributions reflect the Firm’s brand, core values, and culture.
- Develop and manage social media deliverables in conjunction with various corporate entities as needed.
- Oversee and support social networking activities for both corporate and line of business initiatives.
- Lead the creation, modification and/or execution of appropriate policies, procedures, and best practices regarding social media.
- Develop and drive social media innovation within the Firm by: leading the social media innovation committee, developing a means to foster internal ideas and communications, and actively monitor the social media competitive landscape to indentify new trends and opportunities.
- Stay current with social media trends and incorporate as appropriate to improve the customer experience, drive sales and leverage ongoing customer involvement.
- Partner with other internet operations teams to ensure comprehensive and coordinated execution of overall marketing strategies.
- Develop, implement and manage online listening and social media measurement capabilities and functions.
- Coordinate and oversee an internal social media response process.
- Track, monitor, analyze and report Kforce social media content and activities.
- Develop and deploy a Firm wide social media training program to include associate level training as well as office training. Provide executive level social media training and awareness as requested.
- Supervise and mentor the Social Media Marketing Coordinator to ensure appropriate project and task prioritization and completion.
SUPERVISORY RESPONSIBILITIES:
Yes, has the following direct report: Social Media Marketing Coordinator.
KEY SUCCESS INDICATORS/ATTRIBUTES
- Demonstrate strong time management and organizational skills.
- Demonstrate excellent verbal & written communication skills.
- Ability to maintain professionalism when interacting with internal and external customers.
- Ability to prioritize and multi-task in a fast paced, changing environment and be detail oriented.
- Demonstrate ability to self-motivate, set goals, and meet deadlines.
- Stay current on newest technology and industry trends.
- Proficient personal computer skills with MS Office (Word, Excel, Power Point, Outlook).
- Commitment and adherence to Firm’s Core Values.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree in marketing or advertising and 3 years of related experience or an equivalent combination of education and experience required. Experience with social media strategies, content and creative development, tracking, and reporting preferred. Also must have experience in one of the following: brand marketing, business to business marketing or field marketing. Prior management experience preferred. Experience with field sales organization a plus. Experience with Staffing Industry, IT Marketing and/or professional services highly desired.
TRAVEL REQUIREMENTS:
Up to 10% |
