(206501)
Job details
Job Type Full-time
Number of hires for this role 1
Qualifications
- Bachelor’s (Preferred)
- Writing Skills: 5 years (Preferred)
- Marketing: 5 years (Preferred)
Full Job Description
The Marketing and Communications Manager will be responsible for planning, executing, optimizing and reporting on a full-scale marketing and communications strategy. In this role, you will oversee digital and traditional marketing efforts, manage relationships with internal stakeholders and external vendors, and seek to enhance business development and communications efforts with industry leading marketing techniques. We are looking for someone who is a creative and skilled problem solver, self-motivated, data-driven and works well within a team.
Essential Functions/Basic Duties
- Collaborate with the marketing and communications team, as well as leadership, to continually push strategic, innovative ideas across all mediums, platforms and technologies
- Develops strategic integrated marketing plans that are aligned with the organization’s business goals.
- Stay up to date on industry trends through social platforms and digital marketing
- Train, develop and coach the Marketing Team
- Oversee website projects including outlining the scope and vision of the site, navigation plan, coordination with the developers, and project management to keep the project on budget.
- Train the corporate team in implementing SEO best practices
- Maintain a consistent and cohesive marketing and communications strategy that is on brand and aligns with overall business objectives
- Design and write copy for third tier WordPress pages (blogs, press releases, etc.)
- Develop, write and edit communications including blog posts, press releases, social media posts and internal and external presentations
- Manage all content, imagery and accuracy on all platforms
- Experience managing vendors including web, content, and video production
- Set and track key performance indicators that maximize reach and efficiency; regularly audit marketing tactics and delivery mechanisms to ensure ROI
- Possess the basic design skills needed to create simple flyers, PDFs, presentations, and graphics
- Work with the communications team to develop and implement a content strategy and manage the marketing team’s delivery
Additional Responsibilities and Qualifications:
- Strategic and tactical experience in organic and paid social, paid search, influencer, programmatic, and display campaigns, including but not limited to the following platforms: AdWords, DV360, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, tag management, and Google Analytics
- General project management, attention to detail and follow-up.
- Understand how to translate complex topics for a non-technical audience
- Understand or be willing to learn automation techniques to optimize marketing work
- Experience leading content development for and auditing social media profiles
- Manage organizational change and promote collaboration with different teams
- Preference for previous experience in the staffing/recruiting industry
- Preference for experience editing and producing video
Requirements:
- Bachelor’s Degree in Communications, Marketing, New Media, or a related field
- 5-7 years of marketing experience with proven track record of success
- 2+ years’ experience leading a team
- Google Analytics and AdWords Certified (Preferred)
Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide. With a focus in government healthcare, technical and support services, engineering, and travel healthcare, Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military friendly employers and proud partner of the Military Spouse Employment Partnership program.
For more information go to our website www.loyalsource.com and follow us on LinkedIn, Facebook & Twitter for other positions currently open.
Loyal Source does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor’s (Preferred)
Experience:
- Writing Skills: 5 years (Preferred)
- Marketing: 5 years (Preferred)
Work Location:
- Multiple locations
