Full Job Description
MARKETING & SPONSORSHIP MANAGER
Sports Facilities Management, LLC- Brandon Parks & Recreation
LOCATION: Brandon, MS
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Sports Facilities Advisory, LLC (SFA), Sports Facilities Development, LLC, and Sports Facilities Management, LLC (SFM) working together as “The Sports Facilities Companies”, are headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes worldwide. SFD serves facility owners through owner’s representation, venue planning, and procurement services during pre-development and construction. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: sportsfacilities.com and thesfnetwork.com.
Brandon Parks & Recreation facilities are in Rankin County of Brandon, Mississippi. Brandon’s 8 parks are home to open greenspace, playgrounds, Shiloh’s Splash Pad and multiple use spaces for soccer, baseball, and softball. With a combined 23 youth baseball/softball fields and 10 multipurpose fields, our parks are designed to support competitive play. Brandon Parks & Recreation develops and hosts tournaments for soccer, lacrosse, football, baseball, and softball for youths and adults. Brandon Parks and Recreation is a member of the SF Network, the nation’s largest and fastest growing network of sports facilities and is operated by the industry-leader in outsourced operations, The Sports Facilities Companies.
POSITION SUMMARY
The role of the Marketing & Sponsorship Manager is to promote the facility as a sports event location, fitness, and special events location. The Marketing & Sponsorship Manager will oversee the implementation of the marketing campaign plan including digital, print, tradeshows/conferences, business development, local and regional event relationship building, and more.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
- Crafting the marketing plan in partnership with the SFM Marketing team
- Executing the marketing plan and strategic initiatives
- Managing and updating company website(s), content development for digital or print
- Press release writing and media relations activities
- Managing social media business accounts including regular posting and management of content calendar
- Participating and assisting the planning and implementation of events, tournaments, and rentals
- Assisting in maintaining an event calendar of rental/tournaments booked
- Managing facility presence with industry publications, trade shows, and associations
- Preparing and presenting regular reporting on marketing strategy and results
- Pursuing and booking sponsorship sales, effectively activating sponsorship deliverables to ensure client satisfaction
- Continuously communicating relevant venue & contract-specific data that cultivates sponsorship client relations
- Optimizing marketing strategies by effectively collaborating with key stakeholders
- Additional tasks as assigned by Management
THE IDEAL CANDIDATE HAS:
- Proven success in generating awareness through consumer marketing and branding
- Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
- Experience in using a CRM to manage and nurture potential and current customers
- Experience in sponsorship sales and activation
- Experience and success in promoting, booking, and delivering special events
- Action-oriented personality with a ‘get it done’ attitude and proficiency for efficiency
- Proven ability to evaluate team member performance based on established KPI’s
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in business administration, marketing, or advertising; or minimum of 5+ years’ experience in a similar position
- Management of a marketing and/or business development budget
- Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
- Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Experience in writing press releases and managing media relationships
- Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
- Excellent understanding of the sponsorship sales and activation process
- Technologically savvy with skills in cloud file management or project management
- Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Skilled at identifying and creating opportunities or promotions to deliver revenue goals
- Must have excellent interpersonal, problem solving and negotiating skills
- Must be a team player and deadline-driven
- Must have excellent verbal and written communication skills
- Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS
- Must be able to lift 30 pounds waist high
- May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
- Will be required to operate a computer
- Facility has intermittent noise
