Job Description
| Marketing Associate–MAR000D1
Description
POSITION: Marketing Associate (Contract Position with an earliest end date of 12/31/20) DEPT / LOCATION: Westfield Citrus Park REPORTS TO: Marketing Director, Dawn Arvidson Unibail-Rodamco-Westfield is the premier global developer and operator of flagship destinations. With a portfolio valued at €65.2 billion as at 31 December 2019, we own and operate 90 shopping centres; 55 are flagships in the most dynamic cities in Europe and the United States. Our centres welcome 1.2 billion visits per year. Present on 2 continents and in 13 countries, URW provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. The Group has the largest development pipeline in the industry, worth €10.3 billion. URW distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. At the forefront of innovation, our 3,700 talented professionals are preparing for future generations of customers. Our skills, engagement and team work are key to driving performance and generating superior value. As Marketing Associate, your primary objective is to support the marketing function for Westfield Citrus Park as well as aid in supporting the broader Westfield Tampa Market and Westfield Sarasota Centers as needed. You will work with the Senior Regional Marketing Director and Marketing Director to execute short- and long-term plans that drive sales, traffic and NOI growth. You will support the marketing function in terms of implementing marketing strategies, interpretations and execution of center-specific and national brand programs, campaign execution, and measurement, ensuring that business needs and KPIs are met, while overseeing the day to day marketing programs for the centers. This individual will: Work/partner with Senior Regional Marketing Director, Marketing Director, National Marketing, Asset and Shopping Center Management teams to achieve marketing objectives and KPIs for the centers and the collective market Work with the Marketing Director in the production and execution of marketing programs, branded elements and communication, in partnership with the Senior Regional Marketing Director Job responsibilities include, but are not limited to: STRATEGIC & FINANCIAL Assist Senior Regional Marketing Director and Marketing Director, in the development and execution of annual Marketing Action Plans, 5 Year Business Plans, and marketing budgets to ensure all key items are represented in-line with the center strategies Process invoices for accuracy to manage the marketing budgets Follow marketing budget guidelines and process, including forecasting expenses OPERATIONAL Works with the Marketing Director, Senior Regional Marketing Director, corporate marketing team to create strategic national marketing programs that align with national marketing objectives. Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders nationally, and within the asset and center teams Work with management, operations, facilities and leasing teams to communicate the needs of the centers, and execute on best practices across all touch points of the customer journey Have a basic understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan CONSUMER MARKETING & COMMUNICATION Execute the local implementation of marketing programs based on best practices that deliver on the Westfield brand standard as directed by Marketing Director and Senior Regional Marketing Director Work in partnership with the Marketing Director and Digital Marketing team to curate and publish content to Westfield owned digital and social media channels, including monitoring and reporting on content results Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market Partner with retailers to support openings, drive sales and promote offers and events Ensure all communication meets Westfield brand guidelines, standards and tone Support media relations including local public relations for marketing campaigns, national programs, new store openings and crisis management as directed by Marketing Director and Senior Regional Marketing Director Develop and manage community relations, outreach, partnerships and sponsorships for the centers ADMINISTRATIVE Organize and keep up-to-date, all center marketing files, artwork, photography, renderings, recaps, and other creative assets as well as budgets and timelines Maintain courteous and professional relationships with co-workers and vendors; professionally interface with all internal departments Maintain a high-level of confidentiality and professionalism Print, scan and file KNOWLEDGE & COMPETENCY REQUIREMENTS College degree required Minimum of 3 to 5 years marketing and/or related experience Strong organizational ability and can effectively manage multiple projects in a fast-paced environment Excellent people skills along with problem solving and time management ability Retail or Shopping Center industry knowledge, experience or expertise preferred Familiar with digital and social media platforms and curating content Experience in public relations, media relations and crisis management preferred Strong communication skills, clear, concise and professional representation is expected Knowledge of real estate and/or retail development, leasing and operations Must be flexible and able to work event shifts which may include nights, weekends and holidays Ability to travel as needed REPORTING STRUCTURE Direct report to the Marketing Director COMPENSATION Hourly ESSENTIAL FUNCTIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing duties of this job, the employee is frequently required to sit and talk or hear The employee is regularly required to stand and walk up to 8 hours a day The employee must be able to communicate verbally in person and on the telephone The duties of the job include bending and stooping, up to 4 hours a day The employee is regularly required to use a computer and must possess the ability to multi-task Lifting and carrying up to 35lbs for at least 15 minutes at a time If you’ve ever wanted to be part of an innovative business, on the cutting edge of developing and evolving the shopping experience for customers and bringing people together, this is your chance! What is important to us: The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: EXCELLENCE – We only aim for the best – TEAMWORK We unite talent to win as a team – ETHICS We build on trust and transparency – BOLDNESS We dare with vision and agility – PASSION We go the extra mile – OWNERSHIP We are empowered to deliver. What is important to us is to welcome personalities that are committed, team player, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and collective power of our employees. If you are looking for a stimulating and empowering missions, promoting teamwork and challenge on a daily basis, do not hesitate to apply! Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics. #LI-JH1 |
