Marketing Coordinator
Capital Edge Consulting is a growing consulting firm specializing in strategic and tactical advisory services for government contractors and grant recipients. Our team of experts, partners with clients across industries to deliver innovative solutions that drive meaningful results. We’re looking for a talented Marketing Coordinator to join our team and help optimize our market presence and CRM infrastructure to better serve our clients and support our continued growth.
The Marketing Coordinator is primarily responsible for the execution of the Marketing function for the firm. The role requires strategic direction to expand brand and solid communication to set up and effectively and efficiently execute the day-to-day work. This position will lead and manage projects including generating new client leads, client communications, traditional & digital advertising, internal & external communications, managing our online/website/social media presence, manage vendors, tradeshows and more.
KEY RESPONSIBILITIES
- Support the Executive Committee by contributing strategic insight into our marketing strategy and initiatives, in alignment with the Capital Edge growth strategy.
- Work on various marketing activities and campaigns, translating data into insight reports.
- Manage the creation or updates of business development collateral and guides including content, layout, technical data accuracy, review, publishing and promoting.
- Manage ongoing webinars including the submission of CPE credits, coordinating speakers, editing presentation decks, promotion of webinars to ensure strong attendance, execution and follow up. Support business leaders in preparing for major client meetings, presentations, renewals, and other state of the partnership discussions
- Continuously monitor the marketplace and offer thought leadership on relevant trends, news, and findings
- Track cost vs. leads generated and effectiveness of webinar and collateral download leads in Salesforce
- Create and schedule a variety of interactive social media posts, capture event pictures or videos and highlight client and CEC success stories
- Manage tradeshow calendar and ensure SME staff are scheduled to attend, and the staff is supported for tradeshows including securing a booth, providing tradeshow kits (banners/booth, collateral, misc. items, and promotional giveaways), managing logistics.
- Take the lead in the ordering of promotional items, gifts, and branded clothing
- Make weekly updates, help write and edit webpages, help research, and write social media posts
- Assist with creating, issuing, and monitoring eBlasts across all social media platforms
- Primary content manager for our company website
- Other duties as assigned.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Journalism, Communications, Liberal Arts, or other relevant field, or equivalent work experience
- 2 to 7 years of experience in marketing strategy and/or relevant experience working within a marketing department at a professional services firm.
ADDITIONAL QUALIFICATIONS WE DESIRE
- Strong quantitative skills including analytical abilities
- Experience with Salesforce
- Ability to collaborate with clients and colleagues across all levels of the organization levels in a professional, service-oriented manner
- Experience contributing at both strategic and operational levels
- Creative problem-solver with ability to think strategically and execute the strategy
- Exceptional written/verbal communication, organizational, and people skills
- Impeccable time management, organizational skills, attention to detail, and follow-through
- Self-starter with the ability to work independently
- Strong competence in Microsoft Office and website management
- Demonstrate a strong understanding of the social media and competitive landscape to develop strategic initiatives and positioning
- Willing and able to travel to events and conferences with up to 15% travel
- Experience with Government Contracting organizations and compliance requirements a plus.
LOCATION
This position will be based at our office located in downtown Tampa, FL.
APPLICATIONS
Qualified applicants may apply at www.capitaledgeconsulting.com/careers to apply.
Equal Opportunity Employer
Job Type: Full-time
Pay: $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
