Position Summary: Marketing Coordinator – Events is responsible for creating and executing marketing and promotional campaigns
Primary Duties and Responsibilities:
- Under the guidance of the Senior Marketing Manager, creates and implements, and receives necessary approval of marketing and promotional plans for all assigned events
- Identifies and/or develops appropriate audiences and advertising avenues available to gain maximum return for the marketing and promotion of each assigned event.
- Marketing activities include but are not limited to the negotiation and execution of :
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- Media planning
- Media buying
- electronic (TV, radio, online)
- outdoor
- digital
- social
- non-traditional
- media promotions
- 3rd party promotions
- Event planning and execution
- Special offers
- Social media
- Collateral distribution
- Community partnerships and strategic alliances
- Production requests and execution (collateral and electronic media)
- Obtaining media sponsors
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- Maintains the marketing budgets of assigned events in a fiscally responsible manner
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- Prepares, records and codes event invoices for payment in a timely fashion, receiving appropriate approvals
- Prepares financial advertising settlements for all events, by standard deadlines, as assigned
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- Ensures all Straz materials conform to accepted standards of accuracy, clarity, impact, sponsor recognition, timeliness and style
- Regularly reports sales and promotional activity for all assigned events.
- Submits a weekly written report each Thursday summarizing work progress, marketing summaries, sales projections and upcoming strategies
- Regularly analyzes tickets sales of assigned events and provides updated forecasts, as needed, utilizing all tools and software’s available including but not limited to:
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- RMA
- Segmentation Engine
- Tessitura
- T-stats
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- Attends weekly Programming/Ticketing/Marketing meeting
- Attends weekly event marketing team meeting
- https://strazcenter.applicantpro.com/jobs/941052-140118.html
