Marketing Director – Cushman and Wakefield (Tampa)

by | Nov 1, 2019 | Job Opportunities

Careers at Cushman and Wakefield
Position Summary

Job Title

Marketing DirectorJob Description Summary

The Marketing Director is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in the Florida region. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the state-wide Florida Marketing team and will collaborate with other corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Director is ultimately accountable for providing fee-earners with an exceptional level of marketing support and expertise.Job Description

Essential duties and responsibilities

Business Development

  • Manage and oversee all aspects of the pitch and/or proposal coordination
  • Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
  • Coordinate strategy sessions and pitch/proposal support from Research, Operations, and fee-earners based on scope of services, client history, and level of effort/expertise required for pitch and/or proposal
  • Manage pitch and/or proposal strategy and process, including the following:
    • Deliverables owned
    • Key activities or analysis for consideration
    • Coordination and delegation of marketing responsibilities
    • Input provided to other teams/personnel
    • Collaboration across multiple functions
    • Final output management
  • Work with team (as required) to write or oversee population of proposal and review with fee-earners and key responsible affiliates
  • Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
  • Ensure the delivery of a clean final product to fee-earner or client
  • Share best practices with Florida and national Marketing team
  • Download results of pitch and document comments

General Marketing

  • Execute Marketing and Communications plan to support the overall local marketing and business objectives
  • Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
  • Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required
  • Manage Florida-based team of Graphic Designers and Communication Specialists
  • Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
  • Collaborate regularly with Research function to capture market data and present content
  • Maintain project schedules and delegate activities
  • Ensure timely delivery of deliverables
  • Coordinate with the Regional Marketing Director to implement training
  • Keep Regional Marketing Director apprised of issues, progress, and status of projects
  • Review all material to ensure brand guidelines and standards are followed
  • Ability to explore and develop new and innovative 360 integrated marketing campaigns

Corporate Marketing

  • Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market
  • Coordinate with other marketing professionals to develop and share best practices within and across markets
  • Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately
  • Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

BACKGROUND AND EXPERIENCE

Demonstrated experience should include:

  • 8+ years of experience
  • Bachelor’s degree
  • Commercial real estate experience preferred, experience supporting professional services company required
  • Management experience preferred
  • Budget development experience a plus
  • Experience serving as primary marketing leader for an office or revenue group
  • Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines preferred
  • Experience with social media marketing, specifically Twitter
  • Experience with video production preferred
  • Strong knowledge of Marketing and Communications disciplines
  • High level of proficiency in Microsoft Office Suite
  • Fluent in Adobe Creative Suite
  • Ability to interface with and communicate with clients

Competencies

  • Excellent written and oral communication skills
  • Strong presentation skills
  • Advanced analytical, problem solving, and conceptual skills
  • Exceptional leadership skills
  • Ability to work effectively in a culturally and educationally diverse environment
  • Ability to influence peers and leaders
  • Ability to successfully mentor team members
  • Ability to implement and enforce procedures
  • Successful track record of marketing results

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.