Company Overview:
Exteriors Today is a quality residential remodeling company. We are seeking a dynamic and results-driven Marketing Manager to lead our efforts in SEO optimization, lead generation, outreach, and ensuring compliance with relevant industry regulations. If you’re a proactive, strategic thinker with a passion for digital marketing and growing business opportunities, we’d love to have you on our team.
Job Summary:
The Marketing Manager will be responsible for driving our SEO strategies to improve online visibility, enhancing lead generation through various aggregators, actively engaging with leads to drive conversions, and ensuring all marketing practices are in full compliance with FCC regulations. This role requires a blend of digital marketing expertise, compliance knowledge, analytical skills, and a hands-on approach to lead engagement.
Key Responsibilities:SEO Optimization:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to the company’s website.
- Conduct regular keyword research to identify new opportunities and optimize existing content.
- Monitor website performance using SEO tools like Google Analytics, and provide actionable insights to improve site traffic and conversion rates.
- Collaborate with content creators to ensure SEO best practices are integrated into website copy, blogs, product descriptions, and other digital content.
- Implement on-page and off-page SEO tactics, including optimizing meta descriptions, title tags, URLs, internal linking, and building backlinks.
Lead Generation & Aggregator Management:
- Identify, evaluate, and optimize lead generation aggregators, platforms, and third-party tools to generate high-quality leads for the business.
- Manage and maintain lead generation campaigns, ensuring they align with business goals and provide a steady stream of qualified prospects.
- Monitor and assess lead quality, adjusting strategies to target ideal customers and reduce lead wastage.
- Use data analysis to optimize lead generation funnels and maximize ROI.
Lead Outreach & Conversion:
- Engage with leads generated through SEO, aggregators, and other channels via phone, email, or other communication methods.
- Qualify leads by assessing their interest, needs, and budget, and guide them through the sales funnel.
- Work closely with the sales team to ensure smooth lead hand-off and conversion of leads into customers.
- Track and report on lead interactions, conversion rates, and campaign performance, providing regular updates to leadership.
- Provide feedback to the product and sales teams on lead quality, customer pain points, and opportunities for improvement.
FCC Compliance:
- Ensure all marketing campaigns, lead generation practices, and outreach activities comply with relevant FCC regulations, including the Telephone Consumer Protection Act (TCPA) and rules regarding telemarketing, text messaging, and call recording.
- Stay current on changes to FCC regulations and industry best practices related to digital marketing, lead generation, and customer outreach, and adjust strategies accordingly.
- Monitor compliance during lead outreach, ensuring that all customer communication is in accordance with legal requirements for opt-in, opt-out, and data privacy.
- Work with legal and compliance teams to ensure all marketing collateral, email templates, and automated workflows adhere to applicable regulations.
- Required Skills & Qualifications:
- Proven experience in SEO strategy and optimization, with a strong understanding of search engine algorithms and ranking factors in the residential remodeling space.
- Ability to analyze data and provide insights to optimize campaigns and improve lead conversion rates.
- Experience with CRM and marketing automation platforms.
- Familiarity with FCC regulations, especially those related to telemarketing, lead generation, and customer outreach, and a strong understanding of legal and compliance requirements.
- Excellent communication skills, both written and verbal, with the ability to engage and nurture leads through phone calls, emails, and other outreach methods.
- Analytical mindset with a strong ability to interpret data and make data-driven decisions.
- Self-motivated and able to manage multiple projects with competing deadlines.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
What We Offer:
- Competitive salary and benefits package, high performance compensation commission structure.
- Opportunity to make a significant impact in a growing organization.
- Collaborative and dynamic work environment.
- Ongoing professional development opportunities.
Job Type: Full-time
Pay: $45,000.00 – $95,775.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 10 hour shift
- Evening shift
Ability to Commute:
- Saint Petersburg, FL 33709 (Preferred)
Ability to Relocate:
- Saint Petersburg, FL 33709: Relocate before starting work (Required)
Work Location: Hybrid remote in Saint Petersburg, FL 33709
https://www.glassdoor.com/Job/tampa-jobs-SRCH_IL.0,5_IC1154429.htm?fromAge=1
