We are currently seeking a Marketing Manager for our Investment Sales line of business! The Marketing Manager is accountable for all marketing initiatives while following corporate guidelines. This role will have a dual reporting structure primarily to the line of business and secondary to the corporate marketing leader.
Essential Functions
• Responsible for the creative development and execution of brand and marketing strategies to drive brand awareness and opportunities for line of business
• Create, maintain, and evaluate analytics reporting across multiple platforms and extract, report key insights
• Accountable for creation and maintenance of promotional materials and collateral
• Serves as a liaison between the line of business and corporate marketing
• Ensures that all branded materials are consistent with corporate marketing guidelines
• Identifies opportunities for public relations, including articles, awards, podcasts, events, etc.
• Develops, schedules, and coordinates campaign related content
• Consistently reaches out to sales agents to plan for collateral needs
• Creates design projects including, but not limited to printed deliverables such as direct mail, email blasts (such as newsletters, property promotions and event invitations), flyers, pitches, PowerPoint presentations, etc.
• Develops promotional materials using footage and photography into virtual tours, videos, and print materials
• Executes the design of high-level custom business proposal templates and marketing collateral for Franklin Street’s business development, sales, and leasing initiatives.
• Maintains company database by adding or verifying contact information. Manages e-blast tracking spreadsheets.
• Manages social media channels, engagement, analytics, ads, etc.
• Collaborates with internal team members and manages external agencies and vendors
• Acquires knowledge on industry trends and competitors and leverages to deliver marketing impacts
• Assists in the creation and adherence of the line of business’s marketing budget
• Collaborates with corporate departments on the line of business’s recruiting marketing initiatives
• Other duties as assignedRequirements
• Strong work ethic aligned with our core values of integrity, hard work, accountability, collaboration, innovation
• Experience employing a variety of marketing communication vehicles including web, email promotion, and traditional services and product collateral
• Proven time management, organizational and prioritization skills
• Attention to detail in composing and proofing content and materials
• Self-starter and ability to prioritize and complete work with little or no supervision
• Creative and proactive problem solver
• Prior experience or coursework in Real Estate is preferred
• Proven technical writing skills in developing campaign related content
Education and Technical Requirements
• Bachelor’s degree in Marketing field, or equivalent experience in a marketing or communications role
• Experience with design software, particularly Adobe InDesign, Photoshop and Illustrator
Franklin Street offers competitive salaries, medical – including additional discounts, dental, and vision benefits, disability and life insurance, 401(K), paid time off, and holiday pay. Our team members are often recognized for their hard work and achievements, winning awards such as:
For more information on Franklin Street, please visit www.FranklinSt.com.
Must be able to successfully pass pre-employment (post offer) reference and background check.
Franklin Street and Lighthouse HR Services is an Equal Opportunity Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.
For more information: https://www.franklinst.com/careers/current_opportunities
