Job details
Salary $20.53 – $29.77 an hour
Job Type Full-time Part-time
Qualifications
- Marketing for Assisted Living: 2 years (Preferred)
Full Job Description
Department: Affordable Housing
Reports To: ALF Administrator
Benefits: Full
Description:
This position is under the direct supervision of the Administrator. The individual in this position will be expected to promote our facility within the community through telephone or in-person visits, give facility tours and explain the amenities and benefits of the facility. Duties also include ensuring all resident have completed the appropriate paperwork and are qualifies to reside in this community. This position processes all applications and background screenings for resident admission and oversees the securing of service subsidies.
Duties:
ESSENTIAL DUTIES
The statements contained below reflect general details as necessary to describe the principal functions of the job, the level of knowledge and skill typically required and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise balance the workload.
An essential function is a duty or responsibility that is critical or a unique component of the job and is required to be performed with or without reasonable accommodations.
· Maintain an accurate daily census and distribute to necessary departments.
· Maintain the admission/discharge log.
· Maintain the status of vacant units.
· Maintain the current resident list.
· Update the client system when residents move in or out of the facility.
· Oversee complete customization and rollout of the Eldermark software.
· Promptly respond to telephone and web inquiries about the facility.
· Make calls to prospective residents based on leads from marketing events.
· Give facility tours as scheduled or as necessary with walk-ins.
· Ensure adequate number of pre-admission packers, final admission packets and resident handbooks are available.
· Design print ads, mailers, flyers, etc. as needed and coordinate advertising with various media outlets.
· Monitor quantities of brochures, flyers and collateral and re-order as needed.
· Organize, plan and attend marketing functions inside the facility as well as outside in the community, some of which may be after normal business hours.
· Conduct outreach activities with hospitals, rehabilitation centers, doctors’ offices, aging agencies, senior living centers, with the facility and in the community to ensure full occupancy.
· Update marketing reports and send to the Portfolio Manager weekly as scheduled.
· Process pre-admission and final admission paperwork with residents/families and ensure correctness and completeness of paperwork.
· Initially screen prospective residents for appropriate placement.
· Ensure that all potential residents have been assessed by the administrator or resident care director prior to admission.
· Understand the subsidy programs available to our residents and ensure that all necessary filing has been done and approved before residents’ move-in. Complete the admissions form and attach face sheet and share with all relevant parties including the business office and place on waiting list. Work with prospective resident, POA, family and CARES to help establish an initial assessment date. For veteran’s Administration prospective residents, seek an alternate subsidy while the resident’s Aid & Attendance is processed.
· Coordinate all move-ins with all departments.
· Collaborate with the administrator and resident care director in assigning new residents to seats in the dining room.
· Assist with creation and implementation of the facility marketing plan including social media marketing.
· Develop quarterly marketing plans and submit to the administrator for approval.
· Analyze marketing lead data quarterly and report to the administrator.
· Write and submit a monthly marketing report to the administrator on a timely basis.
· Maintain and update the facility’s website and social media accounts.
· Works with various governmental agencies, housing authorities, and the public as appropriate.
· Perform related duties and responsibilities as required.
CORE COMPETENCIES
The following personal attributes are considered essential requisites for effective performance of the holder of this position.
· Problem Solving Expertise: Identifying and defining problems/goals including scope and sequence of priorities for attainment; selecting and implementing alternative solution strategies; and supervising resources, constraints, and contingencies.
· Influencing Capabilities: Actions designed to assure the achievement of identified objectives in the area of functional responsibilities; accurate analysis of situations with appropriate related follow-up and supervisory approach responses; effective management of interpersonal behavior and/or conflict; demonstrated high level of adaptability required to effectively manage diverse, changing, and even competing task expectations.
· Supervisory/Administrative Skills: Basic set of supervisory skills involved in the efficient administration of the function including directing, implementing, motivating/communicating, and evaluation of the services it provides for the organization.
· Positive Thinking & Attitude: Maintains a positive work environment by creating job motivation, remaining enthusiastic about taking challenges, demonstrating an “I care” attitude, approaching others in a pleasant, happy, upbeat manner, and always finding the positive aspect of a negative situation; ability to resolve conflict in positive ways.
· Communicates Effectively: Presents ideas and influentially through various means; identifies/shares important information in a timely manner; appears knowledgeable and confident in communicating information.
· Work Ethic: Dependable and meets commitments by exhibiting willingness to put in extra hours or extra effort to get the job done; available and presentable for work on a consistent and timely basis.
· Organization: Develops plans to achieve objectives by identifying resources needed, time allocations, and anticipated obstacles; utilizes planning tools and methods for prioritizing, organizing and following through.
Qualifications:
MINIMUM REQUIREMENTS
· Completion of two (2) years of college courses.
· Bachelor’s Degree from an accredited college or university with major course work in a related field is preferred.
Must have experience with Social Media Marketing.
Proven experience marketing for an Assisted Living Facility strongly desired.
· Able to work in a fast-paced environment and outside of job description as needed.
· Able to work independently, multitask, prioritize projects, meet deadlines, be detailed oriented, effective at problem solving and follow-up.
· Strong verbal, written, communication and people skills.
· Able to speak in front of a crowd at meetings and orientation.
· A combination of experience, education and training would likely provide the required knowledge and abilities to qualify.
· Florida Class “E” driver’s license and be insurable by PCHAs liability and fleet insurance carrier.
QUALIFICATION PROCEDURES
Applications will be reviewed for relevant experience, education and training. Applications must be detailed and complete for proper evaluation. The best-qualified applicants may be required to complete further testing, which may consist of any combination of written, oral or performance examinations. Responses to supplemental questions are required if applicable.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of:
· Providing special services to customers based on their needs.
· Meaning, spelling and use of the English language.
· Producing, supplying and using goods and services. Knowledge of the methods for keeping business records.
· Laws, rules, court procedures and the political process.
· Rules and uses of numbers. Areas of knowledge include arithmetic, algebra, geometry and statistics.
· Protecting people, data and property.
· Advertising and selling products and services.
· Teaching and the method involved in learning and instruction.
· Computer hardware and software.
· General office work such as filing and recording information.
· Behavior, customer and origins of groups of people.
· Producing, sharing and delivering information or entertainment. This may be through written, spoken or visual media.
· Supervision, training and performance evaluation.
· Pertinent Federal, State and Local laws, codes and regulations.
Ability to:
Communication:
· Express ideas clearly when speaking or writing.
· Listens to others, understand and ask questions.
· Read and understand written information.
Reasoning and Problem Solving:
· Judge the costs and benefits of a possible action.
· Analyze ideas and use logic to determine their strengths and weaknesses.
· Notice when something is wrong or is likely to go wrong.
· Combine several pieces of the information and draw conclusions.
· Identify problems and review information. Develop, review and apply solutions.
· Think of new ideas or original and creative ways to solve problems.
· Use reasoning to discover answers to problems.
· Determine how a system should work. Study how changes in conditions affect outcomes.
· Develop rules or follow guidelines for arranging items.
· Identify ways to measure and improve systems performance.
· Understand new information or materials by studying and working with them.
· Concentrate and not be distracted while performing tasks.
Work with People
· Be aware of others’ reactions and change behavior in relation to them.
· Persuade others to approach things differently.
· Use several methods to teach others new things.
· Solve problems by bringing others together to discuss difference.
· Look for ways to help people.
PHYSICAL DEMANDS AND WORKING CONDITIONS
· Office environment.
· Driving a vehicle to conduct work.
· Work Monday – Friday; some weekends may be required, hours to be determined.
· Availability for on-call and after hours required.
· Hearing and speaking to exchange information in person or on the telephone.
· Seeing to read a variety of materials and to drive.
· Dexterity of hands and fingers to operate a computer keyboard.
· Sitting for extended periods of time.
· Operate mailing and other equipment.
· Contact with dissatisfied or abusive individuals.
ADA STATEMENT
In compliance with the Americans with Disabilities Act, the Pinellas County Housing Authority will make reasonable accommodations to the known disability of a qualified applicant or employee to enable people with disabilities to enjoy equal employment opportunities, if it would not impose an “undue hardship” on the operation of the employer’s business.
ETHICS
As a governmentally funded agency, PCHA is committed to maintaining the highest of ethical standards. Applicants selected for employment are expected to perform work responsibilities with the highest degree of integrity, professionalism and honesty, to merit the respect of co-workers, clients, partners, vendors and the general public. Applicants selected for employment are also expected to serve the public with dedication, concern, courtesy and responsiveness.
DISCLAIMER
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
This position specification is not an employment agreement or contract. Management has the exclusive right to alter this position specification at any time, without notice.
PCHA is an Equal Opportunity Employer.
Apply today! Please complete our employment application by visiting our website: www.pinellashousing.com.
Job Types: Full-time, Part-time
Pay: $20.53 – $29.77 per hour
Benefits:
- Dental insurance
- Disability insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Experience:
- Marketing for Assisted Living: 2 years (Preferred)
Work Remotely:
- No
