SIRATA MARKETING MANAGER — JOB RESPONSIBILITIES
Sirata Beach Resort, St. Pete Beach, is seeking a Marketing Manager to assist the Director of Marketing (DOM) in all resort marketing driven programs. In addition to marketing support, this individual will be directly responsible for all property social media efforts, including paid and organic content as well as promotions. Must be a self-starter, motivated, enthusiastic and have a passion for the hospitality industry.
In addition to leading Social Media efforts, this associate will also have the responsibility in the following areas:
SOCIAL MEDIA
In concert with DOM develop and implement property-wide social media strategic plan. Responsibilities including daily posts, content generation, partnerships, imagery, influencer marketing, paid media and everything related to making the Sirata Beach Resort a dynamic marketing tool to increase awareness, drive revenues and respond to guest comments and inquiries.
FOOD & BEVERAGE MARKETING
- Directly responsible for all Food & Beverage Marketing, including:
- Creation and implementation of events to drive revenues and awareness to outlets
- Ongoing menu and content updates
- Manage F&B partnerships where appropriate
- Creation and development of marketing materials to generate awareness of F&B outlets.
MARKETING PLAN
Development of annual marketing plans and budget for Sirata Beach Resort and on-site Food & Beverage outlets. This plan includes website and E-Commerce projects, editorial content development, writing, and web site marketing and updates.
PHOTOGRAPHY
Organize and maintain Sirata photo library
PUBLIC RELATIONS
Partner with outside public relations agency to assist with agency initiatives and activities as determined by DOM.
- Research and respond to press questions and photo requests
- Respond/fulfill ongoing requests for travel writer fam visits
- Respond to requests for press inquiries, article opportunities, etc.
- Meet travel writers and provide property tours
- Host ongoing on-site fam events
PHOTOSHOOTS/PROMOTIONAL MEDIA
- Responsible for all photo and video shoots on property
COLLATERAL DEVELOPMENT
- Create, review, provide support and produce print/digital marketing collateral
- Resort activity brochure
- Rack cards/check presenters
- Posters
- Menu/F&B collateral assistance as needed
- Additional collateral as needed
EVENT PLANNING
- Plan ongoing resort events as directed by DOM.
CHARITABLE DONATIONS
- Field all donation requests
- Work with applicable staff to determine which requests should be fulfilled
- Request and ensure gift certificates are sent
MISCELLANEOUS PROJECTS
Ongoing projects as directed by DOM.
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefits plan that offers you choices for your physical, mental and financial wellness, creating value in your most important investment – you!
For your physical and mental wellness we offer competitive Medical, Dental and Vision Insurance programs geared to you and your family’s needs as well as Vacation/Sick/Holiday benefits. For your financial wellness HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life Insurance and Short and Long-Term Disability. In addition, our 401(k) Savings Plan with matching funds, and discounts through our ‘YouDecide’ and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.
HEI Hotels & Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
