SIRATA MARKETING MANAGER — JOB RESPONSIBILITIES
Sirata Beach Resort, St. Pete Beach, is seeking a Marketing Manager to assist the Director of Marketing (DOM) in all resort marketing driven programs. In addition to marketing support, this individual will be directly responsible for all property digital media efforts, including paid and organic content as well as promotions and Reputation Management. Must be a self-starter, motivated, enthusiastic and have a passion for the hospitality industry. Knowledge of Photoshop and/or related programs a plus!
This individual will also be responsible for the following:
SOCIAL MEDIA
In concert with DOM develop and implement property-wide social media strategic plan. Responsibilities include daily posts, content development, partnerships, imagery, video, Facebook Live’s, influencer marketing, paid media and responding to all FB messages.
FOOD & BEVERAGE MARKETING
Directly responsible for all Food & Beverage Marketing, including:
- Creation and implementation of events to drive revenues and awareness to outlets
- Ongoing menu and content updates
- Manage F&B partnerships where appropriate
- Creation and development of marketing materials to generate awareness of F&B outlets
- Serve as Food & Beverage Marketing Champion with HEI Hotels & Resorts
MARKETING PLAN
Development of annual marketing plans and budget for Sirata Beach Resort and its’ Food & Beverage outlets. This plan includes website and E-Commerce programs, editorial content development, writing, and web site marketing and updates.
PHOTOGRAPHY
Organize and maintain Sirata photo library
PUBLIC RELATIONS
Partner with outside public relations agency to assist with agency initiatives and activities as determined by DOM.
- Research and respond to press questions and photo request.
- Respond/fulfill ongoing requests for travel writer fam visits
- Respond to requests for press inquiries, article opportunities, etc.
- Meet travel writers and provide property tours
- Host ongoing on-site fam events
PHOTO SHOOTS
- Responsible for all photo and video shoots on property
COLLATERAL/PROMOTIONAL MATERIAL DEVELOPMENT
- Create, review, provide support and produce print/digital marketing collateral
- Resort activity brochure
- Rack cards/check presenters
- Posters
- Menu/F&B collateral assistance as needed
- Resort Signage
- Additional collateral as needed
EVENT PLANNING
- Plan ongoing resort events as directed by DOM.
MISCELLANEOUS PROJECTS
Ongoing projects as directed by DOM.
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefits plan that offers you choices for your physical, mental and financial wellness, creating value in your most important investment – you!
For your physical and mental wellness we offer competitive Medical, Dental and Vision Insurance programs geared to you and your family’s needs as well as Vacation/Sick/Holiday benefits. For your financial wellness HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life Insurance and Short and Long-Term Disability. In addition, our 401(k) Savings Plan with matching funds, and discounts through our ‘YouDecide’ and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.
HEI Hotels & Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
