Marketing Planning Program Specialist III – Financial Services (Tampa)

Position: Marketing Planning & Program Specialist III (Financial Services)

Location: Tampa, FL

Duration: Permanent/Fulltime

Job Description

Experience in:

* Documenting annual marketing plans
* Extracting marketing data warehouse information and preparing reports
* Preparing and presenting marketing proposals to all levels of management
* Developing and implementing effective, innovative marketing programs and campaigns

Knowledge of:

* Laws and regulations as they relate to marketing in financial and insurance industries in multi-state markets
* ACG products, services and marketing channels
* Data mining methods and tools, spreadsheets, database management systems and presentation software
* Database principles and their application
* Microsoft Project

Education:

Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field

Experience:

* Performing data modeling or data mining
* Service industry
* Identifying, analyzing and resolving moderately complex business problems
* Prioritizing and managing multiple, diverse projects in a fast-paced environment

Knowledge and Skills:

* Analyzing, summarizing and communicating marketing results, trends and recommendations
* Meeting deadlines for complex projects
* Organization and planning
* Moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)
* External marketing data sources (e.g., commercially available data bases and lists)
* Marketing related laws and regulations
* Demographics and consumer-related information
* Direct marketing program execution
* Advanced marketing principles and applications
* Primary and secondary research sources
* Market share data sources (e.g. A.M. Best’s Market Share Reports)
* Working effectively in a cross-functional environment
* Manipulating customer database to extract pertinent market data
* Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel
* Facilitating market planning discussions and meetings with all levels of management
* Strong project management skills
* Strong communication, interpersonal and teamwork skills
* Strong Microsoft skills (e.g. Word, Excel, Access)

Preferred Qualifications:

* Master’s Degree in Marketing, Advertising, Business Administration or related field
* Experience in Financial Services industry, specifically consumer lending or co-brand credit card marketing
* Marketing experience in a multiple, diverse product environment

Contact:
Vikram Khanna

Sr. Tech Recruiter

727-230-0696

[email protected]<mailto:[email protected]>

Computer Professional Staffing, Inc.

www.cpstaffing.net<http://www.cpstaffing.net/>