Media Relations Coordinator
Firm Summary
White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.
With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.
It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.
Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.
Position Summary
The Firm’s communications function, which comprises media relations, marketing communications and internal communications, is focused on protecting and building the Firm’s reputation as an elite global law firm and employer of choice while supporting the Firm’s business objectives by influencing perceptions of the Firm among key stakeholders.
The Media Relations Coordinator supports the Firm’s media relations teams in New York and London by focusing on the execution of an array of written content related to the media relations function. The Coordinator also will help coordinate the global team’s efforts and provide additional support via a variety of projects and tasks.
Duties and Accountabilities
- Draft press releases, backgrounders and pitch letters for media, as well as briefing notes for Firm partners.
- Assist in preparing and editing awards and survey submissions.
- Monitor for media coverage and assist in creating media coverage reports for dissemination to the Firm.
- Assist in managing the media section of the Firm’s website and intranet page.
- Research and identify trends and the reporters covering those trends.
- Manage all media lists.
- Analyze and report on media coverage by practice/region, as needed.
Qualifications
- Bachelor’s Degree
- Minimum 2 years’ experience at a public relations/communications agency, law firm or other professional services company, or at a media outlet
- Strong relevant writing skills, focusing on press releases, backgrounders, briefing notes and pitch letters
- Deep understanding and ability to use LinkedIn, Twitter and other social media to leverage media coverage
- Voracious consumer of news and familiarity with media relevant to global law firms
- Ability to self-motivate and self-manage
- Great attention to detail
- Able to prioritize and manage workload in order to deliver quality work
- Deadline focused
- Ability to communicate effectively and persuasively with people at all levels of the Firm
- Knowledge of issues and trends in the legal, financial services and technology industries
- Bachelor’s degree in a relevant field like journalism, communications or marketing
- Ability to use media relations databases, PR Newswire and other data sources related to media relations
- Ability to create PowerPoint presentations
Location and Reporting
- This is a Coordinator role based in Tampa
- This role reports to Erin Hershkowitz, Media Relations Senior Manager.
The Firm may modify and amend this job description at any time at its sole discretion.
The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.
Primary Location: United States-Tampa
Other Locations: United States-New York
Job: Business Development & Marketing
Job Posting: Sep 23, 2020, 4:34:58 PM
