Public Relations Account Executive – Aqua Marketing and Communications, Inc. (Saint Petersburg)

by | Jun 4, 2021 | Job Opportunities

Job details

Salary From $65,000 a year

Job Type Full-time

Number of hires for this role 1

Qualifications

  • Bachelor’s (Required)
    • Public Relations: 10 years (Required)

Full Job Description

The Role:

Public Relations Account Executive

Ready to join one of the top travel and tourism PR teams in the country? Aqua, a national public relations firm specializing in tourism, economic development, hospitality and travel brands, is seeking a Public Relations Account Executive to join our growing agency.

Our ideal candidate has a deep understanding of the destination marketing landscape, has agency experience, and understands how to build an integrated brand strategy utilizing public relations, communications, and content marketing.

Responsibilities:

  • Manage the client accounts – proactive, daily client communication, coordinate and execute assignments/projects, timelines and deadlines, ensuring agency exceeds KPIs and client satisfaction.
  • Manage development and implementation of strategic pr/communications plan, continuously contributing new and creative ideas that gives client an edge.
  • Manage client budget through detailed spreadsheets and clear communication with account team, vendors and client.
  • Possess brand partnership and co-branded promotional experience.
  • Create mini plans for key initiatives throughout the year, while keeping timelines and initiatives organized through overlapping priorities.
  • Effectively and seamlessly liaise with industry stakeholders and destination partners.
  • Guide event planning and aid in execution for media events, FAMS, consumer activations, trade shows and more.
  • Deliver top-tier results, proactive media relations, securing impactful placements on client’s behalf.
  • Draft written materials, including press releases, memos, talking points, pitches, statements, Q&As, and more.
  • Showcases a firm understanding of social media and industry travel/tourism trends.
  • Experienced in working with industry-appropriate bloggers and social media influencers.
  • Proactively identify ways to integrate paid media/social media into communications strategies.
  • Successfully manage complex, fast-moving and unexpected communications challenges and be able to deal with ambiguity.
  • Identify and formulate partnerships with external brands to enhance client visibility and extend their PR reach, as appropriate.
  • Lead client calls guiding strategic discussions and reporting on results.
  • Present at in-person client and stakeholder meetings.
  • Ability to pitch and collaborate with TV and radio stations on earned coverage opportunities.
  • Holds established national travel and lifestyle media relationships with the skills to develop new relationships using traditional and digital tools.
  • Excellent interpersonal and communication skills, the ultimate team player.
  • Possesses excellent writing skills, with strong attention to detail.
  • Detail- and results-oriented with the ability to be creative while maintaining precision.
  • Skilled in AP Style editing/writing.
  • A proven understanding of social media platforms such as Facebook, Twitter and Instagram, with an eye for emerging trends and a high comfort level with integration and content creation.
  • Availability to travel, while juggling day-to-day tasks necessary to keep projects moving forward.

Experience:

  • Minimum of 10 years of communications/public relations experience in travel and tourism and/or hospitality industries.
  • Responding candidates MUST HAVE agency experience.
  • BA or BS in public relations, journalism, marketing, communications or related fields.
  • Previous tourism account management experience (strategic planning, coordinating media familiarization tours and/or desk side tours, special events/activations, etc.).
  • Experienced in using and managing CRM systems, media monitoring services and cloud-based tools like Cision, BurrellesLuce, TrendKite and Clearslide.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Schedule:

  • 8 hour shift

COVID-19 considerations:
We have enacted extensive COVID-19 protocols and procedures.

Education:

  • Bachelor’s (Required)

Experience:

  • Public Relations: 10 years (Required)

Work Location:

  • One location

Work Remotely:

  • No

https://www.indeed.com/jobs?q=media%20relations&l=Tampa%2C%20FL&fromage=1&vjk=f7c4f4a013971194