Laramar has a great opportunity for a Regional Marketing Manager to join our team! This position will be responsible for the development and execution of marketing plans. The ideal candidate will have at least 5 years property management or industry marketing experience and will have previously worked with lease up properties.
Who is Laramar? Founded in 1989, Laramar has grown from a small real estate investment company to a distinguished national real estate investment and property management corporation with a multi-billion dollar portfolio. For nearly 30 years, Laramar has managed a wide range of properties from high-rise urban to small building to suburban garden-style.
Why should I work for Laramar? Laramar delivers an unparalleled level of service to the real estate industry and our success is attributed to our people. We have a well-trained team of real estate professionals who love their work and honor their commitment to our clients and our residents. If you are seeking a position where your enthusiasm, passion, and creativity are welcome, join the Laramar team!
Are there perks? Yes! Laramar offers excellent medical/dental/vision insurance, flexible spending accounts, Company paid life insurance along with paid short and long-term disability insurance, paid Federal holidays including paid time off from Christmas Day through New Years’ Day, a generous paid time off program, partial work-from-home schedule, and a 401k with Company match.
As Marketing Manager, you will be part of a marketing team that supports regional leadership to develop and execute strategic and tactical marketing plans and implements digital, advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Laramar’s business development plans. This position requires extensive digital experience and knowledge utilizing analytical tools to measure effectiveness and efficiency of various programs.
*
*
RESPONSIBILITIES:
- Provide support to Regional Managers and on site teams through on line and off line marketing.
- Strategically drive qualified leads to the communities.
- Design and optimize fully integrated digital plans to achieve property strategic goals
- Analyze marketing sources to determine the best cost per lead and lease and provide recommendations to Regional Manager.
- Train on site teams on all marketing systems including Craigslist tools, Lead Management, Resident Portal and website maintenance.
- Ensure that all on-site initiatives coordinate with Laramar’s overall marketing strategy.
- Support and develop mentor program in the field.
- Manage SEO and PPC campaigns.
- Support brand and lease up initiatives and ensure on site compliance.
- Develop social media/reputation management strategy and execution.
- Maintain knowledge of, propose and implement new technology that enhances website and social media optimization.
- Complete on-site marketing audits, manage internet/property shop reports, manage marketing training compliance.
SKILLS AND ABILITIES:
- 5 years property management or industry marketing experience required.
- Must possess strong analytical and project management skills.
- Deep experience with digital platforms and tools (e.g. Google Analytics)
- Lease up experience preferred.
- Demonstrated ability to read, write, and communicate effectively to develop and manage marketing and advertising campaigns, conduct and facilitate leasing sales, and marketing training, and to create and make presentations to managers, clients/owners, and on-site team members.
- Broad knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue.
- Demonstrated proficiency in word processing, spreadsheet and database management programs in order to develop presentation materials, and generate or complete required reports.
- Demonstrated skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such as e-mail, CraigsList, Facebook, Twitter, YouTube, and other internet tools.
- Familiarity with Yardi RENTCafe is preferred.
Job Type: Full-time
Experience:
- Yardi RENTCafe: 5 years (Preferred)
- Marketing: 5 years (Required)
