Responsibilities
* Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
* Optimize copy and landing pages for paid search engine marketing campaigns
* Perform ongoing paid keyword discovery, expansion and optimization
* Research and analyze competitor advertising links
Requirements
* Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
* Well-versed in performance marketing, conversion, and online customer acquisition
* Up-to-date with the latest trends and best practices in search engine marketing
* In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Strong analytical skills and experience generating SEM reports
* Familiarity with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* BS/MS degree in Marketing or a quantitative, test-driven field
If interested please send your resume to Ben Caplan at [email protected]
We are grateful to hear from applicants, and will be certain to reach out in cases where you are a strong fit for the requirement. If you do not hear from us, your resume will be preserved for future opportunities.
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At Mondo, our consultants are key, and we work hard to make sure that their needs are met.
What consultants can expect from Mondo…
* Consultant Appreciation/Networking Events
* Onsite client events
* NEW – Referral Program
You have received this message because either you have contacted our Company to express interest in employment, or you have posted your resume in an area accessible to recruiters or HR professionals, which implies an interest in being contacted regarding employment opportunities.
