Job details
Salary $55,000 – $60,000 a year
Job Type Full-time
Number of hires for this role 1
Qualifications
- Bachelor’s (Preferred)
- Public Relations: 10 years (Preferred)
- Influencer Marketing: 5 years (Preferred)
Full Job Description
Senior Director, Public Relations & Influential Communications
Here’s an ideal marketing role to join Paradise as Senior Director, Public Relations & Influential Communications. Right now, we are 100% remote, so you can work in your pajamas (at least from the waist down, so your Zoom calls don’t get weird), your commute is really short (like to your home office) and your cat can hang out with you all day and make guest “apprrrrrances” on your video calls. #paradiseadv #workhardplayharder #agencylife
Location: This position is based in Central Florida – Tampa, St. Petersburg, Orlando and works remotely from home until otherwise determined.
Reports to: Group Director, Public Relations & Influential Communications who is located in the Tampa Bay area.
NOTE: Candidates must submit a minimum of 4 writing samples.
Candidate Must-Haves:
- Minimum of 10-years Public Relations experience.
- Past experience as a Public Relations Account Director, Account Coordinator, Account Executive or equivalent.
- Bachelor’s degree in PR, Journalism or Communications or equivalent.
- Located in the greater Tampa Bay or Orlando Metro/Central Florida area.
- Desire to work on varied accounts in the travel/tourism and healthcare industries, therefore a wide range of experience and knowledge in both channels is necessary.
- Experience with luxury brands, consumer brands, influencers, and social media required.
- Proven success in the management of large Public Relations accounts, with a concentration on national and international media placements.
- Crisis communications experience.
- Critical thinking skills and integration of client marketing campaigns.
- Experience managing a client account and delegating responsibilities to ensure timely completion of Public Relations initiatives.
- Exceptional written, verbal communication and interpersonal skills.
- Desire to work on a small team, wear many hats and share knowledge with your team.
- Eager and capable of managing workload without constant management.
- Excellent organizational and time-management skills.
- Highly effective oral and written communication skills.
- Experience creating lists and reports.
- Customer/client relations experience.
- Comfortable with frequent phone conversations.
- Able to manage multiple priorities and deadlines.
- Highly proficient in all programs in the Microsoft Office Suite as well as Apple / Mac products.
- Have general knowledge of Cision, Meltwater and TV Eyes platforms.
Day-to-day Responsibilities:
- Serve as the lead client day-to-day agency contact for various clients in tourism, destination marketing, attractions, resorts and consumer brands.
- Strategically develop robust annual Public Relations and Influential Communications plans and executive all plan initiatives.
- Integrate Public Relations with influencer marketing and social media initiatives for assigned clients.
- Manage a wide range of client types, while achieving placements in varied outlets.
- Analyze metrics, utilizing findings to adjust client initiatives as well as craft client reports.
- Research and craft compelling press materials such as releases, pitches, bios, etc.
- Proven track record of working with clients to develop compelling and informative thought leadership, interview Q&A response and other executive communications.
- Have strong media relationships and the eagerness to nurture new ones.
- Oversee the creation of media fact sheets and other prep materials such as comp sets, media lists, publication lists, etc.
- Oversee the creation of presentations for various client needs.
- Oversee and ensure the proper coordination of press events and client visits
- Coordinate group and individual press trips including itinerary creation, vendor/partner outreach, media outreach.
- Oversee and ensure delivery of monthly media reporting – must have previous clipping and reporting experience (Meltwater, Cision, TV Eyes).
- Maintain and organize client server files.
A little about Paradise Advertising & Marketing:
- Fast paced, energetic, fun work hard-play hard type of workplace.
- Team members enjoy remote work environments throughout the State of Florida.
- Dynamic and accessible management and co-workers.
- “U*Time” — Flexible paid time off platform for vacation/personal time and sick time.
- Company-paid Life insurance.
- Health, vision and dental benefits with company contribution.
- Long term disability, short term disability and other supplemental insurance plans.
- SIMPLE Plan 401(k) — Savings Incentive Match Plan for Employees, a tax-deferred retirement plan with company match.
- Annual goals, review and bonus structure in place.
- Fun agency environment, company parties and events, and so much more.
- Oh, and we take Halloween very seriously…so start thinking about your costume!
Salary Range: $55,000 – $60,000 and commensurate with experience
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Job Type: Full-time
Pay: $55,000.00 – $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
- Commission pay
Education:
- Bachelor’s (Preferred)
Experience:
- Public Relations: 10 years (Preferred)
- Communications: 10 years (Preferred)
- Influencer Marketing: 5 years (Preferred)
- Social Media: 5 years (Preferred)
Work Location:
- One location
Work Remotely:
- Yes
