Social Media Coordinator – Moffitt Cancer Center (Tampa)

by | Nov 10, 2016 | Job Opportunities

COORD SOCIAL MEDIA – REQ #21226
Moffitt Cancer Center  Tampa, FL
3 years experience

The Social Media Coordinator develops, directs and implements social media strategies for Moffitt Cancer Center, as well as fully integrates social and traditional media. Along with the Manager, Public Relations, develops and implements strategies for maintaining, promoting and managing crossover between social and traditional media. Develops evaluation tools to track social media presence, and responds to indicators. This position promotes the Moffitt brand and services to online and social media audiences, with an emphasis on increasing engagement with online communities within the social media sphere.

Must coordinate closely with Strategic Marketing on web strategy. Coordinates with Public Relations on promoting Moffitt. Responsible for developing and maintaining SM policies as necessary, particularly related to HIPAA and educating team members. Will educate and train physicians and team members on appropriate use of social media representing the Moffitt brand. Collaborates with Patient Relations and Patient Experience on patient issues management. Monitors Moffitt’s digital presence for issues and reputation management. Required to know and maintain social media best practices. Develops social media crisis communications as part of overarching crisis plan.

Assess and measure social media efforts regularly to demonstrate value and links to new business.

MINIMUM EDUCATION REQUIRED:

  • Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or related field.

PREFERRED EDUCATION:

  • Masters Degree in Communications, Public Relations, Journalism, Marketing, or related field.

MINIMUM EXPERIENCE REQUIRED:

  • Minimum three (3) years’ experience planning and conducting social media outreach in a professional environment and minimum of two (2) years building and executing social media strategies
  • Minimum three (3) years’ experience with digital performance analytical tools
  • Demonstrated understanding of HTML, JavaScript, blogging and creative design tools
  • Superior writing skills and thorough command of AP Style. Must be able to craft, repurpose and edit copy to produce engaging content.
  • Exceptional communication, time management, multi-tasking, and planning skills
  • Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, Pinterest, Google+, etc.
  • Working knowledge of graphic design principles and techniques

PREFERRED EXPERIENCE: