SPARK is searching for a Social Media Manager. You are savvy with social trends, an exceptional writer with a creative mind and bring a knack for building relationships online—and offline. You bring exciting opportunities that help our clients develop and grow their communities and brands, and you are passionate about the 24/7 lifestyle that is social media. Your inquisitive approach brings insights that help them to influence online brand strategies, and you thrive in an environment where you can work with others to develop ideas to create real impact.
The Basics
Bachelor’s Degree
2-3 years of experience managing online communities (Agency experience a plus)
Exceptional writing skills with a knowledge of AP Style Guidelines
Social reporting experience and examples
Social Strategy Development
- Assist in the development of social strategy & implementation recommendations.
- Conduct cross-platform competitive audits and identify client opportunities
Project Management
- Own and drive projects forward utilizing project management software for managing efforts.
- Create & manage project schedules, estimates, and prepare project briefings and meetings.
- Actively monitor the progress of a project, align deliverables against contracts and estimates.
Social Listening & Engagement
- Maintain deep understanding of social channels and design principles for all social platforms.
- Monitor client brands across platforms to engage in brand-aligned conversations.
- Identify and connect with communities of interest, influencers and advocates across platforms.
- Attend events to build & strengthen relationships with loyal advocates.
Content Creation
- Utilize exceptional writing skills and knowledge of AP style guidelines to develop posting guides/content calendars.
- Collaborate with creative team to produce creative, fun, and socially-driven content and graphics to engage communities.
- Use social media knowledge to produce effective content.
Research & Reporting
- Evaluate and track social performance to share actionable insights that evolve strategies.
- Develop and present client-facing performance reports with clearly articulated recommendations.
- Utilize insights to evolve content creation in a measurable manner.
- Provide meaningful insights to inform new business proposals/pitches.
Community Management
- Manage scheduling of all client posts
- Proof all content and ensure brand team review/sign-off as needed.
- Manage client feedback and approval utilizing approved communication channels.
- Maintain regular monitoring of sentiment utilizing analytics tools.
- Identify and communicate response opportunities to client team and staff.
- Actively engage in responses to consumer-facing opportunities when needed.
Client Communications
- Establish strong, collaborative partnerships with key client staff.
- Establish regular communication cadence with key clients.
Experience & Qualifications
- Bachelor’s Degree
- 2-3 years of experience managing online communities (Agency experience a plus)
- Exceptional writing skills with a knowledge of AP Style Guidelines
- Social reporting experience and examples
- Experience creating and producing content/campaigns for social media with examples, (video shooting/editing a plus)
- Empathetic listener and clear communicator
- Detail-oriented and organized
