Overview
Whether you want to make your debut or go back on tour after a long hiatus, starting a career at Seminole Hard Rock Hotel & Casino Tampa can feel more like play than work. This expansive property is the premier entertainment destination of Central Florida & features high stakes table games along with thousands of the hottest slot machines. Owned & operated by the Seminole Tribe of Florida, this electrifying casino destination boasts rock star amenities at its AAA Four Diamond rated hotel ranging from seven award-winning Zagat-rated restaurants, a newly renovated Rock SpaA(R) & Salon and VIP services galore.
Our Commitment to Service:
We don’t have customers, we have Guests. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current & future Guests. Our staff spends their time making sure that every single one of our guests gets the rock star treatment, but the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits & a great work environment.
Benefits & Perks:
We offer rockin’ benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits!
Appearance:
How we look & appear to each guest provides an important impression of our Company. Non-permitted guidelines include unnatural hair color, visibly explicit or offensive tattoos, facial tattoos, ear piercings that alter the shape and/or size of the ear, any visible body or facial piercings other than two (2) piercings per ear, facial hair longer than A 1/2 inch in length or mustaches that extend past A 1/4 inch below the upper lip. Please note this list is not all-inclusive, as well as exceptions to these rules may apply for certain departments.
JOB DESCRIPTION
Responsibilities
Under the direction of the Public Relations Manager, this position is responsible for leading all social media marketing efforts such as, but not limited to, research, strategy and implementation of emerging forms of digital media, social media, mobile communications and paid online advertising. Work alongside the PR and brand marketing team members, the social media specialist coordinates tactics appealing to guests, traditional and new media groups and community relations movers and shakers.
Essential duties include, but are not limited to:
* Responsible for building, curating content and maintaining all social media platforms, including but not limited to company blog, Facebook, Twitter, YouTube, Instagram, Adobe Social, Review Sites as well as, new/emerging platforms.
* Lead efforts of the planning, development and implementation of social media strategies, editorial calendars and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
* Responsible for community engagement and involvement via live posting and social media platforms.
* Provide onsite presence for events, media appearances, promotions and celebrity appearances for content building and live social media engagement.
* Host tweetups, create and execute hashtag conversations, video conversations with executives and update copy and manage company blog.
* Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
* Create effective copy and creative campaigns for earned media exposure.
* Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
* Create mobile and social media campaign strategy including program outlines and provide recommendations.
* Understand current trends, technologies and advancements in social, mobile and online review sites.
* Oversee production and implementation of all social campaigns.
* On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
* Maintain consistent system of measurement and evaluation of social and mobile program success.
* Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
* Support advertising team to ensure alignment between digital and traditional media communications.
* Work closely with internal departments to resolve customer service issues in digital spaces.
* Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment via Hard Rock International’s TrustYou, Seminole Gaming’s Adobe Social and other company platforms.
* Monitor online reviews on sites such as TripAdvisor, Yelp, OTA sites, etc.
* Engage and align partnerships with paid & non-paid social media efforts and campaigns.
* Work closely with Internet Marketing to integrate social and emerging forms of media into online brand campaigns.
* Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
* Train leadership on social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
* Assist public relations team as needed.
* Support other key marketing efforts as needed
Qualifications
* At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns.
* At least 3 years of social media/web 2.0 experience as an online marketer.
* Bachelors degree in hotel management, hospitality, marketing or business administration, or the equivalent combination of education and experience.
* Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
* Experience in leveraging social media platforms for an advertising campaign.
* Understand social media universe including Facebook, Twitter, Instagram, YouTube, TripAdvisor, Yelp, TrustYou, Adobe Social, Open Table, blogs, etc.
* Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
* Attention to detail.
* Ability to effectively communicate in both written and verbal formats.
* Ability to assist in the planning, development, and implementation of projects/programs.
* Work well under pressure of deadlines.
* Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
* Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
* Experience preferred in brand management, development and implementation.
* Excellent customer service skills.
* Have interpersonal skills to deal effectively with all business contacts.
* Professional appearance and demeanor.
* Work varied shifts, including weekends and holidays.
* Able to effectively communicate in English, in both written and oral forms.
* Ability to read and understand all Seminole Tribe of Florida policies and procedures.
* Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
* Must be able to complete standard Seminole Tribe of Florida forms and reports.
* Must be able to speak to the general public and/or groups of individuals.
* Bilingual a?? Spanish and/or Portuguese a plus.
* Proficient knowledge of Microsoft Office, Excel, Word. Power Point, LodgeNet and LMS required.
Work Environment:
* Duties and responsibilities are typically performed in a professional office setting, as well as on the Casino Floor. On the Casino floor, it is a fast-paced, guest-smoking environment, with constant exposure to general public and excessive noise.
* While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
Native American Preference Policy:
The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.
Employment Process:
Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:
* Credit Check
* Criminal Background Check
* Drug Screen
Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
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