Location: Clearwater FL
Department: Marketing
Recruiter Name: Edward Bowers
Job Type: Permanent
Ref #: 3302077
Date published: July 02, 2021
Description
Job Responsibilities:
- Manage internal and external content and communication production with key team members
- Oversee the management of the master content calendar for all social media, digital and print properties
- Responsible for PR and blog calendar, working in conjunction with key team members on content where necessary and ensuring content is aligned with editorial or annual marketing calendar
- Responsible for editorial submissions, pitching stories, create compelling editorial and blog content
- Quickly respond to media requests, industry issues and/or company crises in coordinated response with management
- Manage corporate communications (inclusive, but not limited to newsletters, announcements, videos, corporate training materials) and association management (award submissions and annual statistics)
- Press relations as needed
- Assist in the ongoing merchandising and updating of existing promotions/programs while identifying potential areas to upsell our products
- Write, edit and proofread press releases, newsletters, blogs and marketing material copy
- Provide direction for the quarterly sales call decks along with accompanying talking points as needed, working collaboratively with Sales and Marketing
- Provide content for determined marketing campaigns and promotional programs
- Define and implement PR and Communication strategies to grow brand presence
- Research and develop both original content and supplied, relevant industry content
- Administrate the creation and publishing of relevant, original, high-quality content across all platforms
- Develop and grow presence and reach across social platforms, including Twitter, Instagram, LinkedIn, Facebook, You Tube and other channels
- Define and implement strategies to grow brand presence in existing and new social channels, to increase followers and engagement
- Work collaboratively with key team members to build strong content and digital & print advertising campaigns to best communicate brand stories and initiatives
- Craft social promotions and digital & print campaigns including written, photo and video content
- Keep current with emerging trends so that content is timely and relevant
- Serves as a marketing spokesperson at large account meetings presenting on behalf of marketing
- Re-purpose existing marketing plans to gain efficiencies
- Analyze and report out on key marketing metrics on a monthly basis
- All other duties as assigned
Qualifications:
- 6+ years relevant experience in marketing communications public relations, and/or a related field including research, advertising, management consulting, media, or publishing
- Bachelor’s degree in Marketing, Public Relations, Communications, or related field required
- Proven track record of managing and executing data-driven marketing strategies and programs
- Excellent organizational and project management skills
- Demonstrated media relations expertise and success in both strategy and execution
- Excellent communication skills, proven journalistic and writing skills, as well as strong verbal and presentation skills
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
https://www.indeed.com/jobs?q=media%20relations&l=Tampa%2C%20FL&fromage=1&vjk=96f75846d564e9d7
