Job details
Job Type Full-time
Number of hires for this role 1
Qualifications
- Bachelor’s (Required)
- public relations or communications: 10 years (Required)
Full Job Description
Under the supervision of the Chief Marketing Officer and responsible to the CEO, the Senior Communications Director plans, organizes, directs and evaluates the communications and public relations functions in order to achieve and maintain favorable public awareness and support of the Tampa Metropolitan Area YMCA and the YMCA of the Suncoast. Provides counsel to centers on the public relations aspects of programs, events, mission, brand, services and policies. Creates and manages crisis communication programs for the Associations and the centers. Maintains supportive working relationships with a wide range of community, legislative, media and professional organizations. Works on all CEO and internal communication. Continually assesses and analyzes the state of public opinion as it affects the Tampa Metropolitan Area YMCA and YMCA of the Suncoast. Plans and executes all Association materials including newsletters, letters, signage, testimonials and other messaging.
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ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Internal and External Communications
- Establish and maintain communications goals and objectives for the Tampa YMCA and YMCA of the Suncoast.
- Create and implement a communications plan for YMCA volunteers, community leaders, donors and legislators that present the mission, brand, strategic goals and objectives.
- Administer the communication of the crisis management plan.
- Implement training and guidelines for centers so key staff and line staff are aware of their roles and responses.
- Work with the Director of Risk and Quality Assurance on programs as it relates to the centers.
- Serves as an advisor to the Association’s management on public relations aspects of programs, services and policies.
- Coaches managers and executives regarding effective communications strategies.
- Develops and disseminates newsletters and other communications tools.
- Works with media members to effectively communicate accurate, relevant information about all YMCA activities and broad public concerns.
- Provide 24-hour, weekend and holiday public relations coverage to all media.
- Consistently use such tools as media releases, media alerts, media kits, feature pitches, public service announcements and photography to present the YMCA to the media and the community.
- Organize and conduct news conferences when appropriate.
- Maintain current media database to include all forms of print and electronic media, rosters, deadlines, contacts, cultivation activities and target markets.
- Actively seek to develop relationships with appropriate journalists and media members.
- Develop and implement guidelines for handling media inquiries and train branch staff as needed.
- Work with CEO, C suite and executive management to effectively implement internal communications and elements of crisis communications plan when necessary.
Team Leadership
- Direct responsibility to hire, develop, motivate and retain a team members committed to the YMCA’s mission.
- Advocates for association-wide practices and is a source for innovative ways to grow Tampa YMCA’s brand and recognition.
- Provides collaborative leadership and guidance to peers through association-wide wellness meetings, direct one-on-one best practice sharing with peers throughout the association.
- Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.
- Completes all job related, supervisory and other trainings as required.
The Tampa Metropolitan Area YMCA is a top-rated ‘4-star’ Charity Navigator and Guidestar ‘Gold’ rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association with a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support our neighbors. Learn more about the Tampa YMCA at www.tampaymca.org.
Mission: To put Judeo-Christian principles into practice through all programs that build healthy spirit, mind, and body for all.
Community Impact Areas:
- Over 80 sites, most of which are in schools – 13 Family Center Ys, 2 Wellness Centers, 65-acre outdoor adventure camp, Community Learning Center, Youth and Family Center, 20 golf program sites, 27 afterschool sites, 18 Early Head Start sites.
- Largest youth development and health & wellness provider in the region
- 220,000+ community members served
- 1,000+ staff members
- 33MM in revenue
- An independent 501(c) 3, locally-governed and managed
Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks, offers a low cost of living and Florida is one of very few states that has no state income tax.
The Tampa Y is an Equal Opportunity Employer and a Drug-Free Workplace.
Performs other duties as assigned.
Job Type: Full-time
Pay: $70,000.00 – $75,000.00 per year
Benefits:
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
- Weekends
COVID-19 considerations:
Our number one priority is the safety of our members and staff. Following guidance from the CDC and government officials, we have updated our policies, practices and procedures to ensure the highest standards of safety. Staff wearing face coverings.
Education:
- Bachelor’s (Required)
Experience:
- public relations or communications: 10 years (Required)
- in graphic standards and media (print and electronic): 1 year (Preferred)
Willingness To Travel:
- 25% (Preferred)
Work Location:
- Multiple locations
Work Remotely:
- No
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