Web Content Specialist (Remote – See Locations Below)
(Charlotte, Columbus, Dallas, Kansas City, Nashville, Tampa; Full-time, Remote)
Fisher Phillips, a premier international labor and employment law firm, is seeking a skilled and experienced Web Content Specialist to join our team. In this essential role, you will support the expansion of the firm’s marketing technology platform. Join a creative and innovative team of professionals to support revenue, growth, and brand awareness through the firm’s use of technology and analytic resources. For more information about the firm, please visit us at our website at www.fisherphillips.com
The Web Content Specialist serves as part of the Marketing & Business Development (MBD) team, reporting to the Marketing Technology Director. This position will touch all aspects of the firm’s website; creating, managing, and optimizing online content to support our brand’s digital presence.
Key Responsibilities
Organizational Content Accuracy
- Proactively manage and update website content, ensuring alignment with best practices, including keywords, meta descriptions, tagging, and back-end functionality as well as established internal standards.
- Train and support peers on content management systems (CMS) and digital publishing processes.
- Collaborate with our Content, Communications and Media teams to maintain an editorial content calendar to organize content delivery dates to ensure unified campaigns.
Content Development
- Create, post, edit, and maintain web pages for existing and future sites for Fisher Phillips.
- Collaborate with staff across all Fisher Phillips departments to keep existing pages updated, user friendly, and on brand.
- Develop and implement digital content strategies that align with our organization’s goals and target audience, introducing new features and functionalities.
- Ensure that all posted website content upholds our branding voice and branding guidelines.
- Recommend content development based on competitor analysis and voice authority.
AI and Search Engine Optimization
- Conduct thorough keyword research to identify relevant search terms and opportunities for content optimization.
- Optimize website content, including landing pages, blog posts, and product pages, to improve search visibility and user experience.
- User experience, prioritizing factors like page speed, mobile responsiveness, and overall site usability.
- Keyword Research: Identify which words and phrases will yield fast and noticeable results in search rankings.
Website Analytics
- Leverage Google Analytics and similar measurement tools to make strategic website recommendations and decisions.
- Collaborate with appropriate internal groups to develop targeted content in relationship to trends we are seeing in our analytics.
- Monitor and analyze website key performance indicators (KPIs) and campaign metrics, such as traffic, bounce rate, and conversion rate, to identify areas for improvement and make data-driven decisions.
General Tasks
- Stay up to date with the latest trends and developments in SEO and digital marketing and proactively recommend new strategies and tactics to improve our online presence.
- Post thought leadership insights & media content to the firm’s website.
- Send email alerts and insights through the Firm’s email automation tool.
- Collaborate with the Marketing Technology Team to produce analytic reports of monthly webinar stats, email campaigns, social media engagement and website traffic.
- Support additional marketing technology projects as assigned.
Requirements
- Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Must demonstrate personal accountability, adaptability, creativity, collaboration, inclusion, and be solutions driven.
- Creative and innovative mindset, with the ability to think outside the box and generate new ideas.
- Team player, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Strong analytical and problem-solving skills, with the ability to use data and metrics to drive decision making and optimize marketing performance.
- Adept in marketing technologies, including client relationship management tools, website content management systems and webinar technology.
- Exceptional client service attitude and demeanor.
- Prioritize work and manage multiple deadlines.
- Strong written and verbal communication skills
- Highly organized.
- At least 3 years of marketing experience, preferably in a law firm or other professional services organization.
- A bachelor’s or advanced degree in business, marketing, communications, journalism or a related field or law.
- Some travel required among assigned offices, as well as to various meetings and conferences.
Why Join Us
At Fisher Phillips, we recognize that exceptional talent is the foundation of our success, enabling us to deliver outstanding service to both our internal and external clients. Joining our team means collaborating in a professional yet dynamic environment that leverages cutting-edge technology. Our leadership is committed to fostering your professional growth and providing opportunities to challenge yourself in meaningful ways.
We believe in rewarding talent with more than just a competitive salary. Our comprehensive benefits package includes health, dental, and vision insurance, a 401(k) with profit sharing, generous paid time off, and holidays.
Your well-being is our priority. We offer 24/7 telehealth services, a variety of wellness programs, and additional optional benefits designed to support your unique lifestyle. At Fisher Phillips, you’ll find a workplace that values your health, happiness, and continued professional development. To learn more about our firm, visit us at www.fisherphillips.com.
Equal Opportunity Employer
Fisher Phillips is committed to providing equal employment opportunities to all employees and applicants, regardless of race, ethnicity, religion, sex (including related medical conditions), gender, sexual orientation, national origin, citizenship status, veteran status, marital status, pregnancy, age, disability, or any other protected status, in compliance with all applicable laws.
The statements in this position description are not necessarily all-inclusive. Additional duties and responsibilities may be assigned, and requirements may vary from time to time.
Relocation costs are not covered. We are only accepting direct applicants; third-party recruiters or agencies will not be considered. No phone inquiries, please.
